Freelancer profile translated to English.

Description

With more than 10 years of experience in the cosmetics industry as a Product Marketing Manager within renowned companies such as LVMH, Chanel, Estée Lauder Cies, I have developed expertise and a vast network to create, develop and launch any type of "tailor-made" cosmetic ranges from the design phase to the delivery of finished products in the warehouse, as well as the activation of the 360° launch plan and distribution.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 20e Arrondissement (up to 50km)

CHANEL PB - IT
Makeup Collections Product Manager
LUXURY GOODS
December 2008 - August 2009 (7 months)
Paris, France
CHANEL PB INTERNATIONAL, Paris – International Product Manager, makeup collections and travel retail

• Positioning studies, launch plan recommendations
• Creation of concepts, definition of the business mix, and development of briefs
• Product development and refinement: management and coordination of projects with laboratories, perfumers, designers, packaging engineers, regulatory services and quality services
Product marketing Development marketing Launch plan Makeup Chanel Luxury Cosmetic Market research Marketing study Project management Product manager Cosmetic development
ARCANCIL Paris - INSTITUT CAMEANE
Cosmetic Brand Manager
FASHION AND COSMETICS
June 2016 - June 2019 (3 years)
Paris, France
ARCANCIL PARIS - INSTITUT CAMEANE – PRIVATE LABEL DIVISION, Paris / Dubai – Own Brand Manager – CA 5M€ Responsible for a portfolio of brands - Main client account CHALHOUB GROUP (WOW BY WOJOOH makeup) =60% of turnover – Other own brands: BIRCHBOX, PRESCRIPTION LAB, SANANAS BEAUTE, BEAUTY SUCCESS

• Implementation of the marketing strategy for own brands (studies, rationalization and animation of catalogs, 3-year
marketing plans, concepts...) and consulting in 360° plan (digital, merchandising, sales force...)
• Supervision of feasibility studies, developments and product launches for makeup, hygiene and care (sourcing, supervision of tenders,
business coordination – purchasing, design, quality, regulatory, logistics...)
• Guarantor of the profitability of the Private Label division (monitoring of turnover and cash flow – reporting to management, destocking operations)
• Development and strengthening of the client portfolio (business development, customer relationship management)
• Responsible for the Arcancil Vegan franchise HUB for implementation at Monoprix
• Management of a team of 3 people and monthly trips to Dubai
Project management Cosmetic development Makeup Care Hygiene Organic and natural Private label clients White label beauty PL Call for tenders Beauty brand launches
LVMH
Make Up For Ever Development Product Manager
FASHION AND COSMETICS
June 2013 - June 2016 (3 years)
Paris, France
MAKE UP FOR EVER – LVMH GROUP, Paris – International Product Manager - Lips Segment Manager - CA 15M€ LAUNCH OF THE BEST-SELLER LIPSTICK « ARTIST ROUGE »: CA 7M€/ 3% OF TOTAL BUSINESS => CA X1.5 in 2016 - TOP 10 MARIE-FRANCE RANKING - 4.5/5 SEPHORA.COM

• Definition of a range of products (economic and technical feasibility - market analysis, business mix, business plan)
• Implementation and management of the 3-year marketing plan for the Lips segment (studies, rationalization and animation of the catalog,
concepts...)
• Project management and supervision of development with the trades: DA, Packaging, R&D, Purchasing, Logistics, etc
• Definition and activation of the 360° levers of the launch plan: Digital Strategy (Influencer collaborations, network animation, mini sites), Merchandising, Communication, Education, Markets
• Production of annual presentations (market seminars, LVMH, Sephora meetings)
Best-selling launch Product manager Brand manager Makeup Luxury lvmh Project coordination Sourcing Packaging suppliers Formula laboratories Operational marketing Marketing plan Product development