About Léa
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Le Comptoir DurableContent CreatorSOCIAL NETWORKSMarch 2018 - Today (8 years and 3 months)Bourges, FranceCreation of content on ecology, minimalism, and sobriety on Instagram (37k followers), Youtube (20k followers), and TikTok (13k followers)- Trend and competitor analysis- Content production: photo shooting, video filming, editing, and publishing- Community animation- Collaboration with brands (negotiation, discussion on creative ideas, response to briefs, quotes, and invoices)
- GUINOT MARY COHROperational Marketing Network ManagerFASHION AND COSMETICSJanuary 2017 - September 2020 (3 years and 9 months)Neuilly-sur-Seine, FranceConception and implementation of the annual marketing plan- creation of POS materials in collaboration with the communication agency- implementation of recruitment/loyalty operations- CRM: management of mailing, email, and SMS campaignsContact person for a network of over 250 beauty salons- support in implementing direct marketing operations- management of specific local marketing issuesSupport in the use of marketing tools- updating tools available to beauty salons- training of various stakeholders (salespeople, trainers, salon managers, on best practicesManagement of partnerships: Wonderbox, Kadéos, Pages Jaunes.
- PRINTEMPS SASOperational Marketing CoordinatorLUXURY GOODSSeptember 2014 - September 2016 (2 years)Paris, FranceOperational marketing animation for a retail network of 17 stores in France- Implementation of national and local commercial/marketing animation plans for the network- Deployment of Printemps' national marketing strategy, ensuring respect for local specificities and on-the-ground opportunities for each store- Support for the commercial development of stores- Development and coordination of national and local commercial operations- Coordination between store marketing managers and various head office departments (merchandising, press, advertising, art direction...)- Monitoring of the network's commercial performance- Preparation of operational reviews and weekly activity reports- Competitive intelligence
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Education
- European Bachelor in Business and ManagementESCEM Bachelor2013
- Master in Luxury MarketingPole Paris Alternance2016