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Léa BourgierLB

Léa Bourgier

Sport Apparel and Graphic Designer

€510/day
Saint-Étienne, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léa

Product and graphic designer specializing in the sports and sportswear sector, I help brands and sports stakeholders develop new products and create impactful communication materials.

🧢 STYLING
From design to production, from art direction to product development, from fittings to product shoots, from the finished product to the advertising campaign, I support my clients at every stage in the realization of collection development.

💻 GRAPHICS
As a graphic designer, my goal is to capture the essence of your brand to translate it visually and help you stand out from the competition. I am here to bring your idea to life, whether it's for creating a logo, a complete visual identity, promoting a product, or setting up an advertising campaign...

Ready to make a difference on the field? Let's collaborate! ☎️
  • French

    Native or bilingual

Can work on-site
Saint-Étienne (up to 50km)

Experience

  • LE COQ SPORTIF
    SPORT PERFORMANCE APPAREL DESIGNER
    SPORTS
    June 2017 - June 2019 (2 years)
    Romilly-sur-Seine, France
    As a performance designer, I was responsible for the design of club collections (FFR, ASSE, ACF Fiorentina, Renault F1, Tennis, Boxing, Teamsport, Fanwear...) as well as the brand's training range. I had the opportunity to work on a wide range of products for all these sports (technical clothing, training, match wear, presentation outfits, outerwear, luggage, caps, balls, scarves...).
    - Archive research – history – trends – colors – shapes – materials
    - Competitive intelligence
    - Material development – accessories (artworks)
    - Participation in trend shows (Première Vision): sourcing materials, fabrics, accessories
    - Technical drawings
    - Creation of proofs
    - Collection plan
    - Color range and variations
    - Launching into prototyping
    - Product shoot files
    Adobe Illustrator Design Sourcing Technical files Product development Project management Photo styling
  • NORTHVALLEY
    Outdoor Apparel Designer
    SPORTS
    July 2019 - October 2019 (3 months)
    Villeurbanne, France
    This experience in the Outdoor sector allowed me to acquire new knowledge about technical mountain products (skiing, hiking...). I was in charge of the design and production launch of the collections.
    - Creation of skiwear and outdoor apparel collections
    - Formal, color, accessory, trim, hangtag etc. research...
    - Competitive intelligence
    - Creation of technical drawings and measurement charts
    - Review of prototypes/sales samples/PPS
    - Production monitoring
    - Creation of communication materials (catalogs, newsletters, collection plans....)
    Graphic design Design Adobe Illustrator Adobe Photoshop Sourcing Product development Project management Technical files Adobe InDesign
  • BV SPORT
    Sport Apparel Designer
    SPORTS
    October 2019 - March 2023 (3 years and 5 months)
    Saint-Étienne, France
    I joined BV SPORT in 2019 in a versatile role alternating between product design and graphic design. My responsibilities are broad, from product conception to its promotion through the creation of advertising campaigns. My knowledge of sports-specific products is refined as I develop collections for Trail, Running, Fitness, Team Sports, Hiking...

    - Trend boards / Competitive intelligence
    - Participation in trade shows (Première Vision and ISPO Munich)
    - Research and development of materials – accessories (artworks)
    - 3D product mock-ups
    - Use of Pointcarré for hosiery items
    - Product design / Collection plans / Technical files
    - Creation of patterns, logos, packaging, hangtags...
    - Color range and variations
    - Launching into prototyping, Fittings, Comments, Prototypes
    - Relations with factories, production monitoring
    - Art direction for product photo shoots (packshots and worn)
    - Creation of advertising campaigns (web, social media)
    - Seasonal product catalogs
    - Creation of stand designs (UTMB, Paris Marathon, MIF Show...)
    Design Graphic design Styling Photo styling Adobe Illustrator Adobe Photoshop Clo 3D Pointcarré Sourcing Tech Pack Product development Project management

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Education

  • BTS Fashion Textile and Environment Design, Fashion option
    Lycée La Calade
    2017

Skill set (41)

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