About Léa
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- MonoprixSenior Data AnalystRETAIL (LARGE RETAILERS)May 2023 - May 2024 (1 year)Analysis of marketing operations performance from a customer perspective to improve operational management and disseminate customer knowledge to teams.Examples of analyses or tasks performed:
- 2023 Commercial Operations Feedback: Customer behavior and loyalty, changes in buyer behavior during this operation versus trend, socio-demographic profile, performance analysis across different offer communication channels, performance of key products..
- Evaluation of the impact of CRM communications on customer value versus a control group that was not engaged: definition of commercial pressure, conversion rate of targeted segments by lever, transition matrix from one segment to another, and calculation of uplift (incremental revenue) to deduce the ROI of the 2023 contact plan.
- Persona Project: ideation, identification of differentiating criteria, and clustering.
Tools: Snowflake, Tableau, Dataiku - WecandooLead DataENTERTAINMENT AND LEISUREOctober 2022 - April 2023 (7 months)Paris, FranceAnalysis of offer performance and implementation of data processes:
- Creation of a data dictionary, shared definitions with business units
- Implementation of global indicator monitoring and weekly presentation in Monday meetings
- Modeling of business data for transformation adapted to their needs
- Creation of global reports shared with the entire company
- Team training and development of data culture.
Tools: SQL, MetabaseAgile methodology, sprint development - ConverteoSenior Digital & Data ConsultantCONSULTING AND AUDITSMay 2018 - October 2022 (4 years and 5 months)Île-de-France, FranceData Structuring Mission – Structuring data topics for the creation of a data department within marketing, team management, and reporting creation.Tools: Excel, Snowflake (SQL), Tableau Software – Sector: Food RetailData Support Mission – Building a reporting tool for monitoring and managing commercial animation performance, upskilling teams, weekly analyses on performance monitoring. Workshop facilitation.Tools: DataStudio, Google Analytics – Sector: TelecommunicationsCustomer Segmentation and Activation Mission – Performing customer segmentation across several countries to enhance online personalization.Tools: Jupyter Notebook (Python), Excel – Sector: Ready-to-wearTableau and Data Analysis Support Mission – Implementing a reporting architecture dedicated to E-commerce teams for performance management.Tools: Teradata (SQL), BigQuery, Tableau Software – Sector: Telecommunications
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Education
- Engineering DegreeTelecom ParisTech2015Diplôme d'ingénieur
- Double Engineering Degree, Industrial Engineering Option Innovation and New Technology ManagementUniversity of Montreal - Polytechnique Montreal2017Double diplôme d'ingénieur, Génie Industriel Option Gestion de l'innovation et de la nouvelle technologie