Freelancer profile translated to English.
Back to original languageAbout Léa
Senior E-merchandiser, I support fashion and lifestyle brands in optimizing their online performance and customer journeys.
I have worked with renowned brands such as Rouje, Maje, and Maisons du Monde, where I operated at the intersection of product, merchandising, and data, with a strong focus on user experience.
My expertise covers both operational e-merchandising and catalog structuring, optimization of category pages and product pages, with an impact and results-oriented approach 🚀
Accustomed to collaborative environments, I work closely with product, marketing, creative, and technical teams, leveraging tools like Shopify, Google Analytics, Content Square, Jira, and Figma.
I am currently open to one-off or long-term missions, to support teams, ideally fully remote, with brands looking to improve the effectiveness of their e-commerce while placing the user at the heart of their decisions.
French
Native or bilingual
Can work on-site
Toulouse (up to 20km), Paris (up to 20km)
Experience
- RoujeE-store ManagerFASHION AND COSMETICSFebruary 2024 - July 2025 (1 year and 5 months)Paris, France• Ensure brand image across its 7 European and international websites• Coordinate the collection of product information with dedicated teams and set up the online launch of products (1 drop per month)• Enhance the product offering through merchandising strategy and commercial offers (seasonality, pre-orders, cross-selling, SEO, merchandising...)• Ensure fluid and transversal communication with internal stakeholders to deploy a coherent 360° plan• Analyze key KPIs and customer feedback to optimize UX and revenue• Develop new website features
- MajeE-store ManagerFASHION AND COSMETICSJanuary 2021 - September 2023 (2 years and 8 months)Paris, FranceGuardian of the image of Maje's 9 European websites, my responsibilities include:• Website Webmastering:- Mentoring the E-merchandiser Assistant responsible for product launches- Enhancing the product catalog (merchandising, categorization, display monitoring), in collaboration with digital and marketing teams, purchasing, and the shooting and customer service departments.- Implementing 360° communication and commercial operations in each country- Updating the store locator• Development of the website animation plan:- Selection of products and services to highlight each week (selection of relevant content for each page type to ensure perfect ergonomics, briefing agencies)- Participation in the strategic planning for website graphic and functional evolutions• Performance analysis and monitoring:- Evaluation of the impact of actions through performance and KPI monitoring (reporting and action plans)- Liaison with stock managers and the warehouse based on historical data and sales objectives
- Maisons du MondeE-merchandiserOctober 2017 - September 2019 (1 year and 11 months)Within the e-commerce department, my main responsibilities included:• Operational e-merchandising: product showcasing (populating cross-selling areas, product selection and organization, merchandising, category management...)• Evaluation of the impact of actions: creation and analysis of reports (search, commercial and visual performance...)• Management of newsletter and homepage selections• User-Generated Content: management of content posted by the community• Commercial animation• Implementation and development of new procedures to improve e-merchandising actions.
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Education
- Master Product Owner | Entrepreneurship and Digital ExpertiseEEMI2019Master Product Owner | Entrepreneuriat et Expertise Digitale
- Bachelor of WebmarketingHétic2017Bachelor Webmarketing