Freelancer profile translated to English.
Back to original languageAbout Lea
Implement the best e-marketing levers to increase your acquisition and achieve a better conversion rate. Master your digital marketing and communication budget to achieve the best objectives!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FluksAquaDigital Marketing & Communication Manager - Inbound & OutboundENERGY AND UTILITIESApril 2018 - March 2019 (10 months)Paris, FranceMarketing Department Startup FluksAqua, subsidiary of Veolia.Develop the international digital marketing and communication strategy.Objectives: Increase audience and lower acquisition costs (50% in 8 months)-increase qualified traffic (70% increase in 10 months)-generate leads-manage the budget of 72K/year across different channels.Implementation of marketing and communication strategies:-Paid TrafficAudience targeting (market and competition analysis)Deployment of various campaigns (Google AdWords, Facebook Ads and LinkedIn)Campaign analysis: ensure that the right audience is targeted, that the traffic brought is the right one, that objectives are met.Optimization of campaigns and acquisition funnels.=> ensure a good retention rate for the best possible ROI.-Increase brand awareness -> increase natural traffic:content creation for social networks, in close collaboration with technical experts.newsletter writing (6,000 subscribers).research partnerships for the publication of our contentimprovement of our natural referencing=> sustain traffic.Agile working mode with different tools like Trello, implementation of different tools for marketing automation.//In the marketing department of FluksAquaI was in charge of the international digital marketing strategy.Objectives: Increase audience and lower acquisition costs-increase qualified web traffic-generate leads-manage the budget carefully 72K/yearImplementation of two parallel web strategies to achieve the objectives.-Paid trafficAudience targeting (market and competition analysis)Deployment of various campaigns (Google AdWords, Facebook Ads and LinkdIn)Campaign analysis: ensure that the right audience is targeted, that the traffic delivered is the right one, that the objectives are achieved.Optimization of campaigns and acquisition funnels.=> To guarantee a good retention rate to have the best possible ROI.-Increase brand awareness -> increase natural traffic:content creation for social networks, in close collaboration with technical experts.newsletter writing (6,000 subscribers).research partnership for the publication of our contentimprovement of our natural referencing=> to sustain the web traffic.Agile working mode with different tools like Trello, implementation of different tools for marketing automation.
- FREELANCEWeb Designer - UI-UXE-COMMERCEFebruary 2017 - February 2019 (2 years)I joined the branding agency "La Figue" to work with brands that wanted to have digital support.I was in charge of creating websites via CMS (WordPress-WooCommerce and Shopify) and improving the user experience (route optimization - content organization).I also provided e-marketing advice (newsletter creation and SEO tool implementation).This agency, renowned for being creative and demanding, allowed me to develop my sense of ergonomics, to become aware of the importance of aesthetics at every level for a brand.To achieve harmony between its values and its digital presence.I worked for, among other things:https://carolineafrosenborg.com/https://lafigue.co/http://hampusalexander.com/http://maison-verdier.pthttp://rosawild.pt///I joined the branding agency "La Figue" to work with brands that wanted to have digital support.I was in charge of creating websites via CMS (WordPress-WooCommerce and Shopify) and improving the user experience (route optimization - content organization).I also provided e-marketing advice (newsletter creation and SEO tool implementation).This agency, renowned for being creative and demanding, allowed me to develop my sense of ergonomics, to become aware of the importance of aesthetics at every level for a brand.To achieve harmony between its values and its digital presence.I worked for, among other things:https://carolineafrosenborg.com/https://lafigue.co/http://hampusalexander.com/http://maison-verdier.pthttp://rosawild.pt/
Reviews
Recommendations
Be the first to recommend Lea
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Web DesignerINFA2017Web Designer, 04.2017 - 01.2018 Formation 10 mois + stage, obtention Titre RNCP Niveau 2 à l’INFA de Nogent sur Marne Compétences acquises en code CSS3 & HTLM5, CMS et en design UX-UI
- Expert in Digital Marketing and CommunicationOpenClassroomsFormation en alternance en contrat de professionnalisation. Objectif de la formation maitriser ces compétences: Elaborer et superviser l'exécution d'une stratégie marketing Mettre en place un système d'information marketing et communication (SIM/SIC) Réaliser un audit marketing Concevoir et mettre en oeuvre une stratégie de communication Créer et gérer une marque (BtoC, BtoB, employeur, personnelle) Gérer la communication interne d'une organisation