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Léa BerdugoLB

Léa Berdugo

Writing & Communication - ex-journalist

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léa

Journalist by training and field experience, I worked for over 10 years in newsrooms. Interviews, investigations, reports, presentation: I held key positions that allowed me to develop solid editorial expertise and great agility. I now put these writing and strategic skills to work for my clients.

Multi-format writer,I create clear and precise content adapted to each channel: press releases, articles, interviews, social media posts...

Round table moderator,I facilitate professional discussions with rigor and conviviality, giving voice to speakers and making their points accessible to all.

Communications Manager,I support my clients in defining and implementing their message, highlighting their expertise to the right audiences.

Available for one-off or medium-term assignments.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • LCOM
    Multi-format writer, communicator & moderator
    February 2024 - Today (2 years and 4 months)
    Paris, France
    -Multi-format content writing: articles, opinion pieces, interviews, etc.

    -Design and implementation of communication strategieson social networks: writing posts and developing a publication calendar.

    -Moderation of round tablesat professional events.

    -Press Relations.
    Communication Digital Communication Content Design and Writing Press Relations Round Tables
  • iBanFirst
    Communications and Press Relations Manager
    SOFTWARE PUBLISHING
    April 2023 - February 2024 (10 months)
    Paris, France
    Press Relations
    - Coordination of European press agencies and management of media strategy
    - Monitoring and selection of current topics suitable for public statements
    - Writing press releases and press relations
    (Coverage in generalist press (e.g., Figaro, Les Echos, BFM...) and specialized press (L'Agefi, Le Moci, Capital...).

    Content Creation
    - Creation and rewriting of economic and financial content (for PR use)
    - Identification of topics/angles likely to generate media coverage
    Press Relations Editorial Strategy Content Design and Writing
  • ReBlonde Tech PR Agency
    Press Relations Manager
    TECH
    October 2020 - December 2022 (2 years and 2 months)
    Tel-Aviv, Israel
    Manager (January 2022 – December 2022)
    - Daily supervision and support of a team of two account managers
    - Assistance with task prioritization, client portfolio management, and strategic problem-solving
    - Participation in the development of communication strategies for their respective accounts
    - Regular performance evaluation


    Account Manager (October 2020 – December 2022)
    - Management of media strategy for clients (6 to 8) in the High Tech, medical technology, and blockchain sectors
    - Preparation of clients for interviews through media training
    - Promoting clients to the most relevant publications
    Press Relations Editorial Strategy Team Management Content Writing

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Education

  • Master of Journalism
    Ecole Supérieure de Journalisme de Paris
    2009
  • Master of Political Science
    Université Paris 8
    2012

Skill set (7)

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