About Léa
English
Conversational
German
Fluent
French
Native or bilingual
Experience
- Mahana Spa & InstitutGlobal communication managerHEALTH AND WELLNESSMay 2021 - June 2022 (1 year and 1 month)Reims, France- Social media management (content, feed, visibility...)- Website improvement- Newsletter creation- Graphic design (visual identity, print materials, POS displays...)- CRM creation and management- Loyalty program implementationetc...
- KD opticiens360° Communication Officer (Fixed-term contract)HEALTH AND WELLNESSSeptember 2020 - February 2021 (6 months)Châlons-en-Champagne, France- Implementation of a marketing & digital communication strategy- Community management- Customer experience improvement- Customer relations- Newsletter / Emailing creation- Website development + e-commerce + natural referencing (SEO)- Creation of a new visual identity- Design & distribution of various communication materials (DTP) + photo retouching- Product promotion: offers, promotions, advertisements...- Managing production with service providers + negotiations- Team management- Monitoring technology & market trends- Audience analysis & measurement (KPIs, traffic...)- POS displays
- ALAIN RENAULT COMMUNICATIONCommunication OfficerEDUCATION AND E-LEARNINGSeptember 2019 - September 2020 (1 year)Reims, France- Implementation of a digital & social media communication strategy- Newsletter creation and implementation- Prospecting- Monitoring- Creation and management of emailings / print materials- Support for the implementation of gaming materials- WordPress website adjustments, modifications- Webinar creation and monitoring- CRM database management- Customer loyalty
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Education
- Master 2 specializing in digital communicationISCOM Lille2020M2 : Veille, Innovation technologique et tendances digitales, La nouvelle marque, Insights consommateurs et UX, Neurosciences, neuromarketing, Brand content et entertainment, Social media content management, story telling, CRM,Display, Transformation digitale des entreprises, Digitalisations sectorielles, Économie numérique, droit des données personnelles, Webmarketing, business analytics..