Léa B.

Senior Traffic Manager – Expert Meta Platforms Ads | 7 years of experience

Traffic Manager specializing in digital acquisition and performance marketing, with 7 years of experience in managing Meta Ads campaigns for demanding clients, particularly in the luxury, real estate, and home sectors.

I support brands from strategy to continuous optimization, with a data-driven approach based on testing, performance analysis, and ROI improvement.

My expertise:

Management and optimization of advertising campaigns (Lead Gen, Conversion, Branding)

Implementation of A/B testing strategies to improve performance

Digital marketing project management and stakeholder coordination

Tracking deadlines and validating creative deliverables

Validation and optimization of marketing content (angles, formats, messages)

Creation of customized, business KPI-oriented reporting

SEO & SMA performance analysis for a global acquisition view

Strategic client support and optimization recommendations

Rigorous, results-oriented, and accustomed to challenging environments, I easily integrate into marketing teams to structure, manage, and scale acquisition performance.