Léa Babic

In parallel with my business school studies, I assisted my father (a restaurateur) and several friends with their communication: visual identity, print materials, social media content, posters, and events.

Seeing the concrete impact of this work on their business made me want to make it my profession. I launched Strat & Com' at the end of my studies to support restaurants, bars, cafes, and food brands that want an online presence that reflects their image and is designed to attract real customers.

Specifically, I am involved in:

· Creation of visual identity (logo, brand guidelines, brand universe)

· Print & event materials (menus, cards, flyers, posters)

· Content production for social media (posts, stories, reels)

· Online presence management and strategy consulting

Managed the renovation and 360° innovation (packagings, recipes, claims, artwork) Monthly analysis of Circana and Kantar performance: Market Share, Distribution, Sales Volume, Revenue, Customer Satisfaction, Price Managed activation plans (on-pack, digital, social media, trade) with agency and budget monitoring Coordinated with cross-functional teams (R&D, quality, legal, nutrition)

Operational management of an infant milk range in 15 markets: performance monitoring, competitive intelligence, and pricing strategy Creation and adaptation of sales support tools for healthcare professionals (visuals, POS displays, medical materials) according to local needs Managed brand visual identity and consistency across different countries and managed external agencies