Lazhoucuo Boulard

Services offered

- Consulting in E-commerce & Digital Marketing China

- E-commerce platform implementation China: Alibaba, Tmall, JD, VIP, etc.

- Digital marketing implementation China: Douyin (TikTok), Xiaohongshu, Kuaishou, etc.

- Project manager/product owner: Website creation, ERP binding, Mobile application, WeChat Mini-program

- Trademark registration in China

Auphy - A French Algae-Based Cosmetic Brand As the CEO of Auphy, a cosmetic brand with a focus on algae-based products, I played a pivotal role in establishing and guiding the brand from its inception. Brand Establishment and Positioning: Market Research: Conducted extensive market research to identify trends, consumer preferences, and gaps in the cosmetics industry. Leveraged this data to conceptualize the idea of Auphy, a unique brand with a strong emphasis on eco-friendly and sustainable algae-based formulations. Brand Identity: Developed the brand's identity, vision, and mission, aligning them with the concept of clean beauty and environmental responsibility. Ensured that Auphy's core values resonated with the target audience, emphasizing transparency, natural ingredients, and cruelty-free practices. Product Development: Spearheaded the creation of Auphy's product line, working closely with research and development teams to harness the power of algae in formulating effective and innovative skincare and beauty products. Positioning Strategy: Devised a strategic positioning plan to differentiate Auphy from competitors and position it as a premium, high-quality brand with a focus on the healing properties of algae and its numerous benefits for the skin. Packaging and Branding: Led the design and development of Auphy's distinctive packaging and branding elements, reflecting the brand's eco-conscious ethos and reinforcing its luxury status. Distribution Channels: Strategically selected distribution channels, both online and offline, to reach a global audience of conscious consumers seeking high-performance yet sustainable skincare solutions.

- Lead the overall operations of single or multiple brand stores on certain E-commerce platforms such as Tmall..

- Thoroughly communicate with brand owners, deeply understand and analyze demand from the brand owners, build up sales and promotion plans accordingly, and be responsible for performance metrics such as revenue, conversion rate and etc.

- Timely complete communicating with relevant E-C platform on sales and promotion plan, coordinate supporting resources, monitor implementation and be result-driven

- Maintain and further develop the cooperative relationships with the brand owners, the EC platforms or any other 3rd parties, to reduce operating costs, enhance income, and explore potential business opportunities at best endeavors

- Market research and feasibility analysis

- Team building and personnel management of the brand stores

- Internal cross-department cooperation and communication, and jointly establishing necessary processes and policies Our clients: TOMS, ODLO, G STAR, SKECHERS, SERGENT MAJOR, DR MARTINS, BROOKS, CIMPRESS etc.