Lazaro Hermoso Beltrán

Participation in transformation and operational improvement projects for clients in sectors such as energy, renewables, banking, and services. Experience in process analysis, definition of pricing strategies, cost optimization, and change management. Focus on achieving tangible and sustainable business results.

Detailed diagnosis of spending on procurement and contracts in the energy sector. Analysis of key categories, identification of savings opportunities, supplier rationalization, and design of a negotiation plan.

Estimated result: +8% annual savings in the analyzed categories, with practical and prioritized recommendations for implementation.

Comprehensive project for defining the commercial strategy and go-to-market plan for the B2B services unit. It included market and target customer analysis, definition of value propositions, and design of the commercial roadmap to increase sales and profitability.

To support execution, I developed an interactive dashboard in Power BI to automate commercial reporting, providing real-time visibility on key metrics (pipeline, sales closing, pricing, profitability by customer and segment).

Main deliverables:

• Commercial diagnosis and market analysis

• Commercial roadmap with milestones and priority actions

• Definition of commercial KPIs

• Data model for commercial reporting

• Development and deployment of Power BI dashboard with views adapted for management and sales teams

• Team training on tool usage to ensure autonomy

Results:

• Alignment of management and teams on commercial objectives and priorities

• Reduction of manual reporting time by more than 50%

• Improvement in the quality and reliability of information for decision-making