Mallory L.

Today, creative and social media teams need to producemore content, faster, with tight deadlines, multiple approvals, and a level of visual exigence that remains extremely high. The real challenge, therefore, is no longer just about “creating beautiful visuals,” but about successfullymaintaining a premium brand imagein fast-paced environments. This is precisely where I come in. As a freelance art directorspecializing in social media, digital campaigns, and creative production, I support premium/luxury agencies and brands with their content needs, campaign adaptations, photoshoots, and post-production, with an approach that is bothcreative, structured, and quickly operational.Before working freelance, I worked at Guerlain and Nuxe on projects involving digital art direction, social media content, photoshoots, production, and campaign rollouts. These experiences taught me how to operate inenvironments with high visual demands, involving a lot of production, coordination, andoften very tight deadlines.Today, the teams I work with value me for my creative quality as well as formy ability to quickly integrate into existing processes, rapidly understand challenges, and**streamline periods of high demand.**My role is simple: to enable teams to produce faster, remain consistent, and maintain a premium level, even under pressure.I primarily focus on:

• Digital art direction

• Social media & brand content

• Campaigns & adaptations

• Creative production

• Shoots & post-production

• Creative support for agencies and internal teams

My website: mallory-lazare.com