Layla Gras

In 2018, I was honored with the title of Top Art Director with my thesis titled "How is Google a Religion?".

This achievement marked the beginning of a professional journey focused on luxury and fashion. Driven by my curiosity about international communication, I had the opportunity to collaborate with prestigious agencies with substantial budgets.

My experience began at the Canadian agency Sid Lee, where I contributed to major projects related to sports brands and events. Subsequently, as a freelancer, I broadened my horizons by working with renowned agencies such as Publicis and BETC. Alongside my career in art direction, my interest in the music industry has never waned, initially exploring this field through photography, following artists and labels.

Driven by the desire to innovate and give deeper meaning to my creations, I took the initiative to co-found Hello World in 2020, a premium ethical fashion brand. In 2022, a new adventure began with the creation of AMSEM, an innovative creative structure merging music and visuals to design unique experiences. Acting as both a label and a creative studio, AMSEM embodies my passion for inspiration and innovation.

Thus, my professional journey unfolds as an exciting trajectory, marked by the diversity of projects and the harmonious fusion of fashion, music, and visuals within meaningful creations. Inspired by my experiences, I remain resolutely focused on the future, ready to take on new challenges and continue to inspire those around me.