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Layana VandervalleLV

Layana Vandervalle

Photographer-Videographer-Art Director

€200/day
Lyon, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Layana

Your brand image is often the first point of contact with your audience. My role is to create impactful visual content — in photography and video — that captures attention, strengthens your visual identity, and helps your projects shine.

As an Art Director, photographer, and videographer, I assist you in creating brand content designed for your objectives: enhancing your products, increasing your visibility, strengthening your digital presence, and fostering a stronger connection with your audience.

I transform an intention, a story, or a know-how into a coherent visual universe through an approach that blends creative strategy, artistic sensibility, and content production. My goal is not just to create a beautiful image, but to design content that tells a story, conveys emotion, and inspires further engagement.

My vision is particularly guided by light, contrasts, and movement. I enjoy creating vibrant images with a strong identity, capable of making a brand more recognizable and memorable.

I specialize in:
• Art direction & creation of visual universes
• Design of photo & video content strategies
• Visual content production from conception to delivery
• Product, lifestyle, and brand identity photography
• Video production, framing, and shooting
• Video editing and creation of formats adapted to social media, campaigns, and digital platforms
• Content creation designed to enhance your visibility, boost your brand image, and engage your audience

I enjoy collaborating with brands that want to stand out, tell their story differently, and transform their communication into a true visual experience.

My objective: to create images that not only fill a space but also contribute to growing your brand.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km), Lille (up to 10km)

Experience

  • Genius Quest
    Art Director
    VIDEO GAMES AND ANIMATION
    July 2025 - July 2026 (1 year)
    Lyon, France
    Definition of the organization's visual identity to align its positioning with its identity. Overall art direction management across all media. Design of print and digital content to serve the visibility of organized events, as well as increase participation in them.
    Adobe Illustrator Visual Identity Branding
  • Malfroy & Million
    Communication and Shooting Assistant
    FASHION AND COSMETICS
    September 2024 - Today (1 year and 11 months)
    Lyon, France
    Production of videos, photos, and print content. Contribution to the development of a licensed collection. Monitoring of the graphic charter and participation in art direction. Management of editorial calendars and animation of target social networks. Writing of digital content to enhance brand visibility.
    Video Production Photography Adobe Creative Suite Social Media Communication Strategy
  • Analya
    Self-Employed
    RETAIL (SMALL BUSINESS)
    June 2023 - September 2023 (3 months)
    Lille, France
    Development of e-merchandising and SEO to optimize collaborator visibility. Creation of range descriptions and product sheets to serve SEO.
    Sense of Organization

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Education

  • Specialized MBA in Advertising Creation and Strategy
    EFAP
    2026
    Conception de campagnes 360 Développement de concepts créatifs Identités visuelles et Branding Développement de plateformes de marques
  • MBA in Art Direction and Event Management
    ISG Luxury Management
    2025
    Conception de scénographies et designs sonores Communication visuelle Gestion de projets évènementiels

Skill set

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