Layal Nsiri

Manage the closing process from A to Z (prospecting, closing, contracting, invoicing, and AM).

Signed €400K ARR (Big Four & listed companies) and built a pipeline at the contracting stage of +€300K ARR.

Build the international commercial strategy and partnerships: market segmentation, persona identification, objective setting, and SDR team construction.

Lead the monetization strategy for restaurant groups in Spain: €100K ARR generated (48% of total revenue) & a sales pipeline of €150K ARR.

Create the Choco customer onboarding process with the Inside Sales team. Increase our Buyers base by 25% and acquire the top 20 restaurant groups in Spain (+300 converted clients, €2M GMV per month).

Manage the launch of the Choco Barcelona office post-covid: in 6 months, it becomes the 3rd largest market.

Recruit and manage a team of +10 employees (Sales & Account Management).

Create an execution process for our partnerships with our Head of Vendor (50% conversion of our referrals) in 3 months.