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Laya D.LD

Laya D.

SEO Consultant, CMS website creation, Traffic manager

€130/day
1 project
Paris 17e Arrondissement, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laya

Hello everyone.

🎓 Graduated in E-commerce, I am an expert in Google natural referencing (SEO), with a taste for paid referencing (SEA). 🍀 These years of experience have allowed me to work as a freelancer, for clients, and for myself.

Today, I want to help you improve your webmarketing and traffic acquisition strategy and implementation. All this by optimizing the existing, and by seeking out high-potential opportunities. I help you boost your content strategy, your Google notoriety, and the quality of your sites.

My expertise:

>Natural Referencing
. Website creation via CMS (Shopify, Wordpress, Prestashop, Wix, etc…)
. Writing SEO-optimized articles and content.
. Strategic keyword research with high conversion potential
. Buyer Persona identification
. Creation of semantic clusters in SILO in UX
. Optimization / Update of existing content
. Optimization of SEO techniques (Page errors, depth, redirects, de-indexing, etc..)
. Netlinking strategy (internal + external linking) with ROI objective
. UX design

>Paid Referencing (Google Adwords)
. Acquisition strategy, and semantic research
. Targeting of prospects, and potential customer segments
. Campaign launch / Budget implementation
. Adwords campaign monitoring
. Buyer Persona identification
  • English

    Native or bilingual

Can work on-site
Paris 17e Arrondissement (up to 50km)

Experience

  • Gefco France
    Webmarketing Project Manager Ecommerce
    LOGISTICS AND SUPPLY CHAIN
    September 2018 - December 2019 (1 year and 4 months)
    Paris, France
    - Development and implementation of SEO content on a showcase website for recruitment
    - Management of the Netlinking strategy
    - Benchmark, and deployment of the e-learning platform G&U University (13,000 employees)
    - Implementation of Roadmaps / Analysis, monitoring, and piloting of G&U platform KPIs
    - Community Management Management of the internal social network / Platform best practices
    - Production of promotional videos for the G&U platform deployment project
    SEO IS Marketing Webmarketing SEO content Project management
  • saint-gobain
    Webmarketing Officer
    LOGISTICS AND SUPPLY CHAIN
    August 2016 - August 2018 (2 years)
    Paris, France
    - Testing, creation, and optimization of user journeys (landing pages, editorial pages, white papers, etc.)
    - Creation of SEO-optimized content
    - Audit and optimization of the showcase website (innovative materials)
    - Community Management (posts, publication calendar)
    - Creation of Best practices, and How-Tos (tutorials)
    - Production of promotional videos (direction, shooting, sound, video editing, audio mixing)
    - UX design

    SEO Community Management UX

Reviews

5.0

Out of 1 rating

W

Wicem

Artifact Tech & More

Reviewed on 2/27/2022

Laya is a true professional who masters his subject. The work done is of good quality. He doesn't hesitate to give extra tips to perform even better. I saw the traffic on my site increase by 43% in 3 months, which had a positive effect on my sales. I highly recommend :)

Recommendations

FU
FU
Former user and 1 other person have recommended Laya

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Education

  • Bachelor of Communication & Marketing
    University of Montreal
    2016
  • Master 2 E-commerce & WebMarketing
    Supdeweb Paris
    2019

Skill set (16)

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