About Lawrenza
French
Native or bilingual
English
Fluent
Experience
- GirlabFounder • · Sales & Offer StrategistFebruary 2025 - Today (1 year and 5 months)B2B support for women entrepreneurs: concrete scaling (ads, creative, closing, landing pages, automation).– Offer design and structuring: "Sprint" range (intensive, concrete deliverables) as an entry point to the "System" program.– End-to-end prospect closing: sales calls, objection handling, signatures.– Production of conversion content (Reels scripts, pages, captions) aligned with positioning. (B2B SaaS)SaaS platform for wedding planners. Managed acquisition and closing of the first paying clients.– Creation of a cold prospecting system (5-message DM sequence) + acquisition strategy via Facebook groups.– Closing of the first subscriptions and onboarding loop with the product/ops team.Founder• · Skinndex Offer & FunnelPersonalized skincare decoding service. End-to-end offer and funnel structuring.– Offer structuring (core + upsell) and customer journey from sale to J+30 follow-up.– Full funnel construction: Stripe → Tally questionnaire → Brevo → deliverable → Calendly.– Sales page, brand identity, and launch assets.
- WedikaSales & Outreach LeadMay 2026 - Today (2 months)Freelance Client AuditsConversion and copywriting audits for entrepreneurs and platforms.– Copywriting and conversion audit of a landing page for a platform dedicated to female investment: restructuring of the page and message.
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