Lawrence Walker

Design user-centered digital products that balance business goals with real people's needs, combining strategic thinking, evidence-based research, and iterative prototyping to create intuitive, scalable solutions.

I work with startups and established companies across web, tablet, and mobile, from early product discovery to mature SaaS ecosystems. I lead end-to-end UX/UI design—research, strategy, interface design, prototyping, design systems, and development-ready delivery—for enterprise web applications, native mobile apps, and B2B SaaS products.

Core Competencies

UX Research & Strategy — interviews, journey mapping, usability testing

Product Design — mobile apps, responsive web, SaaS dashboards

Design Systems & Component Libraries — Figma, atomic design methodology

Prototyping & Interaction Design — high-fidelity prototypes, microinteractions

Cross-functional Collaboration — workshop facilitation, design QA, developer handoff

Selected Projects

BuyUp (2025–2026) — SaaS ecosystem for restaurants; customer app, waiter app, and management dashboard, based on 42 user interviews and a scalable design system.

Arepo ESG Strategy (2026) — web design and development in Framer for an institutional ESG consultancy

Athlos Sports Travel — comprehensive web redesign, mobile-first, focused on the booking conversion flow

Hairdresser Academy / Appload (2025) — UX redesign of a vocational training app

UniOrienta (2025) — design of a new activity section for their mobile app, validated in 3 rounds of usability testing

Sailing Match (2025) — brand and product design for a crew recruitment agency I co-founded

Web Design & Development — Arepo ESG Strategy

Freelance UX/UI Designer & Framer Developer · Milan, Italy (Remote)

Led the end-to-end redesign and development of arepoesg.com, the digital presence for Arepo ESG Strategy — a specialist ESG advisory division of GPA Arepo Audit Srls, a Milan-based studio di commercialisti.

The brief called for a site that communicates institutional credibility and regulatory authority, positioning Arepo as a trusted partner for companies navigating the evolving European sustainability landscape — from CSRD compliance to sectoral reporting frameworks.

Scope of work:

Full site architecture, visual design, and build on Framer

Internal page design for key service areas: CSRD & EU regulation, Banche e PMI, and the fashion & luxury sector

Partnership recognition section for the AIDC Milano affiliation

Team bios and leadership profiles

Italian copywriting aligned with the tone of a regulated professional services firm

Privacy policy translation and GDPR consent integration

Design approach: Deliberately avoided startup or tech aesthetics in favour of a clean, authoritative visual language befitting a chartered accountancy practice — structured layout, restrained typography, and considered use of hierarchy to guide professional decision-makers through complex regulatory content.

Buyup

Comprehensive design of an ecosystem for restaurants comprising a mobile app for customers, an operational app for waiters, and a SaaS management dashboard. I led the UX process from start to finish, from research to high-fidelity prototypes.

I conducted 42 qualitative interviews with users across 4 interest groups (customers, waitstaff, owners, and managers). I developed the architecture of a cross-platform information system that ensures real-time synchronization between the mobile apps and the dashboard.

Built a design system to ensure visual and functional consistency between the native app and SaaS platforms.