Description

GTM and growth leader with experience across scaleup (Doctolib) and early-stage venture (founder). I help companies launch, reposition and scale by aligning product, marketing and revenue strategy. Proven track record driving adoption and growth in regulated and competitive markets.

Open to working on site in Milan, Paris, Barcelona and Brussels.

Industry field of expertise

Languages

Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Milan (up to 10km)

Doctolib
Head of B2C Marketing Italy
HEALTH AND WELLNESS
November 2024 - Today (1 year and 7 months)
Milan, MI, Italy
Delivered a >2x YoY growth in marketing performance with a lean team, by expanding scope and strengthening cross-functional execution.
Expanded activities across all channels (paid, organic, earned and CRM) testing new content, formats and campaigns, increasing reach, engagement and conversion
Enhanced brand credibility by guiding the creation of educational content with medical experts distributed across digital channels, earning coverage in major national publications and growing unaided awareness from 1% to 6%
Strengthened cross-functional collaboration with Product, UX, Account Management, and other teams internally to unlock incremental growth opportunities
Doctolib
Go To Market Strategy Manager
December 2022 - November 2024 (1 year and 11 months)
Milan, MI, Italy
Owned the Topline for all single specialists and GP segments, defining and optimizing sales and post-sales strategies (re-engagement and retention) to maximize adoption and reduce churn
Launched two new features (billing and video consultation) leading market and product research, coordinating the development and launch with Product, UX and B2B Marketing teams
Partnered with B2C Marketing to develop B2B2C communications and patient engagement initiatives, ensuring patient adoption through doctors on the platform
emma health
Co-Founder
HEALTH AND WELLNESS
May 2021 - September 2022 (1 year and 4 months)
Barcelona, Spain
Founded and launched a women's health DTC supplements brand, from concept to first revenues.
Designed the go-to-market strategy and business model, covering market sizing, competitive landscape, regulatory constraints and consumer insights (focus groups & interviews)
Built the product roadmap and supply chain (medical experts, labs, packaging, logistics), taking products from concept to commercial launch, while defining brand positioning and growth strategy
Led brand, content, and digital marketing from scratch, building a trust-led narrative through educational content co-created with doctors and distributed across digital channels
Owned the company's financials, overseeing cash flow, revenues, costs and reporting