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Lauryne JacquetLJ

Lauryne Jacquet

Marketing and Communications Consultant

€700/day
Orléans, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lauryne

Do you feel like your marketing is moving forward without real direction?

I help VSE and SME leaders regain control of their marketing by transforming scattered actions into a clear, structured, and sustainable strategy.

Unlike many providers who focus solely on execution, my approach is based on three pillars: structuring, education, and autonomy. My goal is not to create dependency, but to enable you to understand, manage, and evolve your marketing with confidence.

Thanks to a background combining audit, strategic consulting, coaching, and AI integration, I help you identify your priorities, optimize your resources, and build a marketing system adapted to your growth objectives.

I intervene in particular on:
• Marketing and communication audits
• Website and digital presence audits
• Marketing strategy
• Communication plan
• Positioning and value proposition
• Editorial line and content strategy
• Marketing organization and processes
• Integration of artificial intelligence in marketing practices
• Support for upskilling teams

My background combines dual expertise in business management and marketing, allowing me to blend strategic vision, profitability, and pragmatism.

If you are looking for more than an executor and want to build high-performing marketing that you remain in control of, let's discuss your project.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Manae Business
    Digital Product Manager (Permanent Contract)
    January 2025 - January 2026 (1 year)
    92800 Puteaux, France
    Manage the launch of a SaaS platform and a digital service (landing page, SEO, LinkedIn and Google Ads campaigns, newsletters)
    Automate the customer onboarding process through email sequences and financial flow setup
    Manage the roadmap and delivery with the technical team for ticket tracking, acceptance testing, and backlog prioritization
    Structure internal/external collaboration using the RACI matrix
    Support users, manage feedback, and resolve issues
    Digital Communication Webmarketing Strategy Positioning Strategy Communication Strategy
  • Manae Business
    Communications Officer (Permanent Contract)
    July 2024 - December 2024 (5 months)
    92800 Puteaux, France
    Manage about fifteen client accounts for the creation of websites, social media strategies, and global marketing campaigns
    Write technical and artistic briefs (graphic designers, developers, copywriters) and monitor the proper execution of deliverables
    Establish quotes ensuring respect for client budgets and project profitability
    Define productions (blog posts, social media) with a focus on engagement rate and organic positioning
  • Banana Content
    Digital Project Manager (Permanent Contract)
    March 2023 - June 2024 (1 year and 3 months)
    Orléans, France
    Manage about fifteen client accounts for the creation of websites and social media
    Write technical and artistic briefs and monitor the proper execution of deliverables
    Establish quotes ensuring respect for client budgets and project profitability
    Define productions (blog posts, social media) with a focus on engagement rate and organic positioning

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Education

  • Master's Degree
    ISCOD
    2022
    Mastère
  • Professional Bachelor's Degree
    MGO IUT d'Orléans
    2020
    Licence professionnelle

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