Freelancer profile translated to English.
Back to original languageAbout Lauryne
I support companies in designing and deploying their communication and marketing strategies, from strategic thinking to operational execution.
For over 5 years, I have been working in a demanding B2B environment, where I manage high-impact communication projects: communication campaigns, content strategies, social media, events, and expertise enhancement.
Within an international consulting firm, I contribute to the visibility of strategic topics such as AI, cybersecurity, industry, and digital transformation. I am involved in the entire value chain: defining communication plans, creating content, multi-channel campaigns, organizing events, coordinating stakeholders, and monitoring performance.
In parallel, I have been supporting companies freelance for several years on their digital communication and marketing challenges.
My areas of expertise:
- Strategy and communication plans
- Content marketing and editorial strategy
- LinkedIn & Social Media Management
- B2B communication and corporate communication
- Event organization and promotion
- Creation of communication materials (web, print, email, social networks)
- Marketing project management
- SEO and content optimization
- Performance analysis and reporting
I enjoy transforming complex subjects into clear, engaging, and results-oriented communications.
Looking for a partner who can manage your communication projects or enhance your visibility? Let's connect!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- WavestoneMarketing & Communications SpecialistCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 6 months)Paris, FranceDefinition and deployment of internal and external communication strategies to promote the company's expertise, offerings, studies, and events.
- Management of multi-channel communication campaigns (website, LinkedIn, emailing, intranet, press relations, and marketing materials).
- Creation and coordination of editorial and visual content: articles, newsletters, social media posts, web pages, emailings, videos, and event materials.
- Management and optimization of website content (CMS) for visibility, engagement, and performance.
- Organization and promotion of B2B events (webinars, conferences, trade shows, and client events).
- Support for business experts in leveraging their communications and content.
- Development of Employee Advocacy initiatives and support for employees in their LinkedIn visibility.
- Analysis of campaign performance, KPI monitoring, and optimization recommendations.
- Project coordination with local and international teams to ensure communication consistency and brand identity adherence.
- FreelanceDigital Marketing & Web Project ConsultantJanuary 2021 - Today (5 years and 7 months)Supporting companies in their digital projects, from the design to the optimization of their web platforms, with an approach combining project management, user experience, content, and digital performance.
- Management of web projects including needs analysis, coordination of developments, and functional testing to ensure platform quality and user experience.
- Analysis of digital performance and production of reports to identify areas for improvement and optimize user journeys.
- Design of wireframes and functional mockups to enhance the ergonomics and effectiveness of web interfaces.
- Creation of SEO-optimized content (articles, web pages) to improve organic visibility and develop qualified traffic.
- Contribution to the definition of digital recommendations and action plans to support the online growth of organizations.
- BpifranceMarketing & Communication Project AssistantBANKING AND INSURANCEJuly 2020 - December 2020 (5 months)Paris, FranceContribution to the management of marketing, communication, and digital learning projects within Bpifrance.
- Participation in the design and development of online training modules as part of digital learning projects.
- Identification, coordination, and management of relationships with external experts and partners for the organization of training sessions.
- Creation of print and digital communication materials for major professional events such as Bpifrance Inno Génération and Produrable.
- Contribution to user engagement and loyalty actions through the implementation of appropriate systems.
- Facilitation of internal brainstorming workshops to foster the emergence of ideas and new initiatives.
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Education
- Master in Business Management – Digital Marketing SpecializationAudencia2022Formation en management, stratégie marketing et développement commercial, avec une spécialisation en marketing digital.
- Preparatory Classes for Grandes ÉcolesLycée Michelet2018Formation intensive en économie, management, droit, culture générale, langues et préparation aux concours des écoles de commerce.
Certifications
- Microsoft SuiteMicrosoft2019
- Sphinx OnlineExternal Training2020