About Laury
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- Noble.Head of Strategy & ProjectsCULTUREJanuary 2023 - Today (3 years and 7 months)Paris, FranceWithin Noble, an independent structure specializing in cultural and creative industries, I assist artists, brands, and partners in the conception, structuring, and management of marketing, cultural, and brand content projects.My main responsibilities:• Structuring and managing projects from strategy to operational deployment• Coordinating stakeholders (artists, brands, agencies, production, partners)• Developing communication strategies, editorial frameworks, and activation plans• Managing schedules, budgets, vendors, and project tracking• Supporting collaborations between brands and artists, from strategic recommendation to productionKey projects:• Management of the Bose × Noble partnership, from the conception of the brand content retail campaign (FNAC network) to its production and deployment.• Development of brand and communication projects for artists and talents represented by Noble.• Structuring of marketing, editorial, and event-based initiatives at the intersection of cultural, creative, and business worlds.
- Media.Monks ParisStrategic Planner & Digital Project ManagerSOCIAL NETWORKSMay 2021 - January 2023 (1 year and 8 months)Paris, FranceAt Media.Monks Paris (formerly Dare.Win), I assisted several major clients in defining, managing, and deploying their marketing and digital strategies, with a strong focus on coordination between internal teams and clients.My main responsibilities:• Managing marketing and digital projects from the brief phase to operational deployment.• Defining brand content, editorial, and social media strategies.• Coordinating creative teams (Art Direction, Copywriting, Content, Production) and Account Managers.• Managing schedules, stakeholders, and monitoring the quality of execution of initiatives.• Presenting strategic recommendations and supporting clients throughout projects.• Participating in pitches (new business), developing strategic recommendations, and coordinating responses.Key clients:ParionsSport en Ligne, PlayStation France, Nike, Jordan, Sony Music.Highlight projects:• Editorial management and digital campaigns for ParionsSport (Euro 21, World Cup 22, NBA)• Support for PlayStation France on game launches and brand campaigns• Deployment of editorial initiatives and campaigns for Nike & Jordan (Nike Paris, NBA Paris Game, football, lifestyle)• Conception of communication strategies for several Sony Music artists (Kaaris & Kalash Criminel - SVR / Jain - The Fool ...)
- Nike FranceDigital Content SpecialistSPORTSAugust 2016 - July 2019 (2 years and 11 months)Saint-Ouen-l'Aumône, FranceAt Nike France, I was responsible for the local deployment of global marketing strategies for the Football, Sportswear, Basketball, and Jordan categories, with the objective of adapting international campaigns to the specificities of the French market.My main responsibilities:• Managing the local implementation of digital marketing and brand content campaigns.• Coordinating international teams (EMEA/HQ), French teams, and partner agencies.• Developing briefs, overseeing production, and managing projects from the scoping phase to deployment.• Adapting global campaigns to the challenges of the French market through editorial, digital, and event-based activations.• Managing and optimizing Nike's digital platforms (Nike App, SNKRS, Nike Paris) to enhance user experience and support product launches.• Developing content initiatives around athletes, local communities, and brand key moments.Highlight projects:• Local deployment of the Jordan × Paris Saint-Germain collaboration.• Digital activations around Nike athletes (Kylian Mbappé, LeBron James, Kobe Bryant…).• Digital and editorial management of events like Quai 54, Air Max Day, NBA Paris, and major Football, Sportswear, and Jordan product launches.• Coordination of digital content and experiences on the Nike App, SNKRS, and Nike Paris platforms.
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Education
- Master 2INSEEC Business School2014Master 2
- DUTIUT Paris Descartes (Paris V)2009DUT