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Laury JersierLJ

Laury Jersier

Digital Marketing Project Manager

€680/day
Maisons-Alfort, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laury

Do you have a strategy, a project, or a marketing initiative to deploy, but you need an experienced profile to manage and ensure its successful execution? This is precisely where I come in.

For over 10 years, I have been assisting companies, agencies, and brands in managing, coordinating, and deploying marketing and digital projects. My role is to transform a roadmap into a concrete action plan, coordinate teams and stakeholders, and then secure execution until delivery.

My background, built both client-side (Nike), agency-side (Media.Monks), and as an independent consultant, allows me to adapt quickly in various environments and collaborate effectively with marketing, communication, creative, digital, or product teams.

I primarily work on projects involving Project Management, Marketing Project Management, cross-functional coordination, campaign deployment, brand content, operational management, stakeholder management, and team support.

Throughout my career, I have contributed to projects for Nike, Jordan, Bose, PlayStation, ParionsSport, Sony Music, and Noble.

I particularly enjoy assignments where the goal is to structure, coordinate, and advance defined projects, bringing methodology, organization, and execution capability to allow teams to focus on their core business.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Maisons-Alfort (up to 20km)

Experience

  • Noble.
    Head of Strategy & Projects
    CULTURE
    January 2023 - Today (3 years and 7 months)
    Paris, France
    Within Noble, an independent structure specializing in cultural and creative industries, I assist artists, brands, and partners in the conception, structuring, and management of marketing, cultural, and brand content projects.

    My main responsibilities:
    • Structuring and managing projects from strategy to operational deployment
    • Coordinating stakeholders (artists, brands, agencies, production, partners)
    • Developing communication strategies, editorial frameworks, and activation plans
    • Managing schedules, budgets, vendors, and project tracking
    • Supporting collaborations between brands and artists, from strategic recommendation to production

    Key projects:
    • Management of the Bose × Noble partnership, from the conception of the brand content retail campaign (FNAC network) to its production and deployment.
    • Development of brand and communication projects for artists and talents represented by Noble.
    • Structuring of marketing, editorial, and event-based initiatives at the intersection of cultural, creative, and business worlds.
    Project Management Content Marketing Executive Production Training Communication Strategy
  • Media.Monks Paris
    Strategic Planner & Digital Project Manager
    SOCIAL NETWORKS
    May 2021 - January 2023 (1 year and 8 months)
    Paris, France
    At Media.Monks Paris (formerly Dare.Win), I assisted several major clients in defining, managing, and deploying their marketing and digital strategies, with a strong focus on coordination between internal teams and clients.

    My main responsibilities:
    • Managing marketing and digital projects from the brief phase to operational deployment.
    • Defining brand content, editorial, and social media strategies.
    • Coordinating creative teams (Art Direction, Copywriting, Content, Production) and Account Managers.
    • Managing schedules, stakeholders, and monitoring the quality of execution of initiatives.
    • Presenting strategic recommendations and supporting clients throughout projects.
    • Participating in pitches (new business), developing strategic recommendations, and coordinating responses.

    Key clients:
    ParionsSport en Ligne, PlayStation France, Nike, Jordan, Sony Music.

    Highlight projects:
    • Editorial management and digital campaigns for ParionsSport (Euro 21, World Cup 22, NBA)
    • Support for PlayStation France on game launches and brand campaigns
    • Deployment of editorial initiatives and campaigns for Nike & Jordan (Nike Paris, NBA Paris Game, football, lifestyle)
    • Conception of communication strategies for several Sony Music artists (Kaaris & Kalash Criminel - SVR / Jain - The Fool ...)
    Strategic Planning Project Management Content Marketing Cross-functional Coordination Communication Strategy
  • Nike France
    Digital Content Specialist
    SPORTS
    August 2016 - July 2019 (2 years and 11 months)
    Saint-Ouen-l'Aumône, France
    At Nike France, I was responsible for the local deployment of global marketing strategies for the Football, Sportswear, Basketball, and Jordan categories, with the objective of adapting international campaigns to the specificities of the French market.

    My main responsibilities:
    • Managing the local implementation of digital marketing and brand content campaigns.
    • Coordinating international teams (EMEA/HQ), French teams, and partner agencies.
    • Developing briefs, overseeing production, and managing projects from the scoping phase to deployment.
    • Adapting global campaigns to the challenges of the French market through editorial, digital, and event-based activations.
    • Managing and optimizing Nike's digital platforms (Nike App, SNKRS, Nike Paris) to enhance user experience and support product launches.
    • Developing content initiatives around athletes, local communities, and brand key moments.

    Highlight projects:
    • Local deployment of the Jordan × Paris Saint-Germain collaboration.
    • Digital activations around Nike athletes (Kylian Mbappé, LeBron James, Kobe Bryant…).
    • Digital and editorial management of events like Quai 54, Air Max Day, NBA Paris, and major Football, Sportswear, and Jordan product launches.
    • Coordination of digital content and experiences on the Nike App, SNKRS, and Nike Paris platforms.
    Project Management Content Marketing Cross-functional Coordination Editorial Strategy Communication Strategy

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Education

  • Master 2
    INSEEC Business School
    2014
    Master 2
  • DUT
    IUT Paris Descartes (Paris V)
    2009
    DUT

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