Freelancer profile translated to English.
Back to original languageAbout Laurine
I am an art director and brand designer, specializing in creating visual identities for the wine & spirits, hospitality, and lifestyle universes.
I support founders, houses, and discerning brands in transforming their vision into a coherent, desirable, and sustainable brand universe. My approach is distinguished by a dual background in business school and design: every creative choice is anchored in strategic thinking — positioning, target audience, brand territory — before addressing the form.
I work with clients in France and internationally, including Champagne houses and brands based in the UK. I naturally thrive in demanding environments where detail, material, and typography create a true signature.
My areas of intervention:
- Brand Strategy (positioning, storytelling, creative direction)
- Visual Identity (logotype, typography, color palette, graphic charter)
- Packaging & Print Materials
- Illustrations
- Global Art Direction
Each project is custom-designed, with high standards and intention.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Reims (up to 50km), Paris (up to 10km)
Experience
- Studio MichelineIndependent Graphic DesignerARTS AND CRAFTSAugust 2025 - Today (1 year)Reims, FranceI am an art director and brand designer, specializing in creating strategic visual identities for ambitious brands.I support founders, artisans, and discerning houses in transforming their vision into a coherent, desirable, and sustainable brand universe. My approach goes beyond just 'making things look good': every creative choice is guided by strategic thinking, to build an accurate, distinctive image aligned with your objectives.From defining positioning to art direction, I design complete identities intended to live across all touchpoints: packaging, print, digital, social media.I enjoy working with universes that are both minimalist and sensitive, where detail, material, and typography create a true signature.My areas of intervention:– Brand Strategy (positioning, storytelling, creative direction)– Visual Identity (logotype, typography, color palette, graphic charter)– Packaging & Print Materials– Global Art DirectionEach project is custom-designed, with high standards and intention.
- CLEARVIEW ESTATE WINERY LIMITEDCellar Door HostNovember 2024 - March 2025 (4 months)Te Awanga, HB, New ZealandExperience as a sommelier at a winery in New Zealand, where I was responsible for welcoming and assisting visitors during tastings.This role allowed me to develop excellent knowledge of local wines, terroirs, and grape varietals, as well as a keen sense for customer service and the tasting experience.I was also in charge of presenting the wines, narrating the brand's story and the domain's know-how, ensuring an experience that was both educational, smooth, and high-quality.
- Groupe VIVESCIAInternal ControllerOctober 2022 - September 2024 (1 year and 11 months)Reims, France• o Drafted and deployed Group procedures and the Internal Control assessment framework• o Verified third-party compliance following KYC/KYS process• o Coordinated the activities of the Internal Control Managers of the Group's various divisions• o Designed and deployed Internal Control-related software (collaborative portal, assessment management, document database, designed Workflow used in all the Group...)
Recommendations
Be the first to recommend Laurine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Graphic DesignWebmyday2025Formation en design graphique axée sur la création d’identités visuelles, la typographie et la direction artistique. Approche pratique permettant de maîtriser les outils de création (suite Adobe) et de développer une sensibilité esthétique ainsi qu’une méthodologie de conception, de l’idée à la déclinaison sur différents supports (print et digital). Cette formation a renforcé ma capacité à traduire une vision en univers visuel cohérent, structuré et impactant.
- Master PGENeoma Business School2026Master Programme Grande École au sein de NEOMA Business School, avec une spécialisation en marketing stratégique. Formation axée sur la compréhension des marchés, le positionnement de marque et la construction de stratégies marketing cohérentes et performantes. Cette approche m’a permis de développer une vision globale des enjeux business et de la valeur de marque, que j’applique aujourd’hui dans mes projets de branding et de direction artistique.