Laurine Sauvaitre

🤝 MY REFERENCES: Vahiné • Ducros • Frank’s RedHot • Cholula • Groupe SEB • Cultura • Hyundai • GRDF • SNCF Voyageurs • Groupe Premium • Besson Chaussures

👋 About

Social Media Strategist & Transformation Lead with 8 years of experience in client-side, freelance, and agency roles, I help brands structure and transform their Social Media into a true lever for brand building and performance.

I act as a strategic referent and transverse project manager, responsible for vision, governance, team coordination, and performance management. I work in structured environments, in close collaboration with marketing, communication, e-commerce, influence, and creative teams, both in France and internationally (professional English).

I am involved both upstream (needs qualification, scoping, tenders, strategic recommendations) and downstream (delivery lead, complex mission management, multi-stakeholder client relations, scope and margin protection), with a consultant partner approach to teams and clients.

🎯 My areas of expertise

Structuring and redesigning Social Media strategies • clarifying platform roles and key moments • organic/paid articulation • implementing frameworks and processes.

Managing complex Social Media projects • coordinating internal teams and agencies • organizing workflows, prioritization, and arbitration.

Defining KPIs • performance analysis and recommendations • managing and upskilling Social Media teams.

🧠What my clients particularly appreciate

My ability to structure and evolve an existing Social Media presence • my senior, autonomous, and solution-oriented approach • my rigor in governance and performance • my role as an orchestra conductor between teams.