Laurine Pollina

Animation of the editorial calendar and brand tone of voice Deployment of campaigns on 360° channels (social media, influence, PR, CRM) Writing and supervision of content in FR/EN (posts, newsletters, product descriptions) Coordination of photo shoots & visual and video content production Development of creative briefs and post-production monitoring (retouching, editing, formats) Creation of 360° activations around key brand moments Management of sales teams: transmission of briefs & monitoring of in-store deployment Development and updating of communication tools Analysis of performance data and strategic content recommendations

Strategic development of the brand universe Editorial planning management Content creation and writing Organization of photo shoots Data analysis and strategic recommendations based on KPIs Trade marketing: implementation of campaigns and partnerships to increase visibility and sales

Writing of editorial briefs for content contribution for chanel.com Coordination between the various campaign stakeholders for chanel.com Management of pre-launch testing phases with the Artistic Direction and different regions Support for website maintenance (testing and bug management) Coordination with the translation agency Update and adherence to campaign schedules and associated deliverables Creation and management of event pages (Dubai Watch Week) Management of the end-of-year campaign for chanel.com Continuous monitoring and recommendations to optimize chanel.com UX Competitive intelligence on High Jewelry digital challenges