Freelancer profile translated to English.
Back to original languageAbout Laurine
Graphic designer and co-founder of the creative studio Petitmoulin Studio, I work in the fields of Design, Packaging, Graphic Design, as well as Illustration & Web design.
• Portfolio: petitmoulinstudio.com
Freelancer since 2014 and holder of a Master's degree in Art Direction for Visual Communication & Digital Design, I also worked for 2 years at Halley&Co agency, a branding studio based in Montreuil.
My experiences have allowed me to acquire a 360° brand strategy, putting my services at your disposal:
- BRANDING
Brand strategy, Brand territory, Brand creation, Brand redesign, Visual identity, Logotype, Graphic charter...
- PRINT GRAPHIC DESIGN
Packaging, Pattern creation, Illustration, Publishing, Photography, Stationery...
- WEB DESIGN
Wireframes, Website and mobile application design, Social media content creation, Animation, Video editing, WordPress showcase sites...
- PRODUCT DESIGN
Styling, Derivative object, Volume, Graphic wrapping...
I am capable of supporting you in the creation of your brand, your communication tools, and all your projects that require my little hands. Do not hesitate to contact me, I will be delighted to answer you!
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Petitmoulin StudioFounder and Creative DirectorDIGITAL AND ITJanuary 2021 - Today (5 years and 5 months)Paris, FrancePetitmoulin Studio is a French creative studio, specializing in Branding, Design & Retail, founded by Laurine Moulin & Nack Petiot.Our ambition is to support you and offer you a unique and singular experience in the development of your brand.Our expertise extends from:- Creative Strategy and Brand Identity- Graphic Design- Packaging & Product Design- Illustration- Retail & Interior Design- 3D VisualizationWe listen to our clients and enjoy maintaining an open and creative relationship. We offer a unique, tailor-made, and intuitive design process, where the project is born from deep reflection for innovative small brands as well as renowned companies.
- Studio Halley&CoGraphic Designer and Art DirectorHEALTH AND WELLNESSSeptember 2017 - September 2019 (2 years)Montreuil, FranceGraphic designer and art director within a team of 3 to 6 designers for 2 years.- Participation in studio projects:Packaging, visual identity, illustration, pattern creation, social media (Instagram), web design, product design & styling, photography, video editing, animation, publishing- Client relations and project management- Presentations during client meetings- TeamworkClients: Nature & Découvertes, Kessy Beldi, Azalaï Life Experience, Le Gouffre de Padirac, Mademoiselle bio, Absolut Cashmere, Caravane, Le Slip Français, Paper republic
- Le Wifi NomadeArt Director and Freelance Graphic DesignerTRAVEL AND TOURISMJuly 2019 - Today (6 years and 11 months)Paris, FranceBrand creation project.Le wifi Nomade wants to establish itself in the market and calls on my services for a 360° vision of its brand:- Logotype creation- Graphic charter- Creation of brand visuals: shooting of connection boxes (objects) and photo retouching- Stationery: business cards, brochures, leaflets, manuals, (communication elements)- Social media: Instagram charter, content creation and post writing- Box packaging
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Education
- Master II - Art Direction in Visual Communication and Digital DesignÉcole Intuit Lab, Design and Visual Communication, Paris 152018Travail de réflexion et de sens sur l’ensemble des situations où le design sert à proposer une réponse prioritairement imprimée : packaging, identité visuelle, branding, rapport annuel, catalogue, signalétique, étiquettage… Proposer une réponse à la marque. Comprendre le mécanisme de passage du détail au global inhérent au métier de Directeur Artistique. Réalisation d'un Brand Design Project (mémoire de fin d'étude), projet personnel sur un cas de marque revisitée, qui vient approfondir et parachever cette année de travail, par le suivi personnalisé du projet professionnel en entreprise (alternance 9 mois) + 6 séminaires qui sont dédiés à des études de cas ciblés. Enseignement : - Packaging - Identité Visuelle - Conception Rédaction - Édition - Publicité - Infographie - Motion Design - Retail Design - Brand Design - Marketing - Brand Content - Planning Stratégique - Design Thinking - Sémiologie - Séminaires Branding 6 semaines - Étude de cas - Direction de Création - Stratégie / Conseils - Veille / gestion de l'actualité - Marketing / Sociologie - Philosophie - Brand Design Project (Mémoire)
- DNAP (National Higher Diploma in Art) in Object/Space DesignÉcole Supérieure d'Art et de Design d'Orléans (ESAD)2014La filière design objet / espace gère tous les aspects de la conception en volume : - de l’objet à l’espace - du design quotidien au design prospectif - du design sensoriel au design d’interaction Objectif : Former de jeunes créateurs en capacité d’imaginer de nouveaux projets intégrant l’analyse sociétale, la réponse aux usages et aux utilisateurs, l’éthique et la capacité d’entraîner l’entreprise dans des approches innovantes, inattendues. Méthode : - acquisition d'une base instrumentale théorique et pratique - apprentissages plastiques et techniques - découverte des phénomènes créatifs et des champs des design(s) - méthodologie de projet - acquisition d'un langage plastique et conceptuel personnel Fondamentaux : - image : photo, vidéo, illustration - maquette : bois, métal, modelage - édition : graphisme, gravure, sérigraphie, - infographie et multimédia – Approche plastique : dessin, couleur, volume – Culture générale : histoire de l’art, esthétique et philosophie de l’art, – Méthodologie : étude des moyens et des principes pour arriver à un résultat donné ; apprendre à voir, à toucher, à chercher … – Langue : cours d’anglais