Freelancer profile translated to English.

Description

Passionate about digital, I have been working in marketing, communication, and media for nearly 5 years. My credo? Combining creativity and analysis to develop efficient strategies and deploy them successfully.

My core expertise: paid media, where I thrive by enhancing brand image while achieving ambitious performance goals.

Autonomous and responsive, I am recognized for my teamwork and adaptability. Collaborating closely with agencies and internal teams is a given for me.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

L'Oréal
Digital Media & Acquisition Project Manager - Lancôme France
FASHION AND COSMETICS
October 2023 - Today (2 years and 8 months)
Levallois-Perret, France
• Definition of Lancôme's digital media vision & strategy for Skincare, Fragrance & Makeup categories
• Development/adaptation of creative assets for campaigns
• Management of Performance Media campaigns (SEA, Display, Social)
• Construction & management of awareness & acquisition media plans
• Optimization of digital investments
• Monitoring of campaign performance
• Management of go-live schedules
• Management of the Lancôme France Facebook page (10M people)
• Management of affiliate campaigns
Digital Marketing SEA Display Online Advertising Campaign Management Media Planning Facebook Marketing Traffic Acquisition E-commerce Google AdWords Social Media Branding
BETC Fullsix
Digital Project Manager
DIGITAL AND IT
September 2022 - February 2023 (6 months)
Pantin, France
• Strategic thinking: market research, copy review...
• Competitor analysis in terms of strategy and communication
• Participation in client and creative briefs
• Operational monitoring of campaign creation and production
Social Media Web Project Management Advertising Campaign Branding
Cdiscount
Growth Marketer - Octopia
E-COMMERCE
July 2021 - December 2021 (6 months)
Bordeaux, France
• Communication: communication planning, content and visual writing, webinars, etc.
• Digital Marketing: implementation and moderation of Google ADS & banner campaigns
• Growth Hacking: research, implementation and moderation of a Growth Marketing process, particularly integrating the AARRR Framework. Improvement of customer experience throughout the journey (from research to service usage).
• Coordination and communication with internal teams (offer and marketing) to develop awareness of our services and collect leads
• Monitoring: Tracking acquisition channel performance to optimize our commercial acquisition
Growth Marketing Digital Marketing E-commerce Strategy Web Referencing SEA Google Display Project Management