Laurine Faity--Trémorin

Content and campaign conception and writing: product names, brand and line campaigns, creative briefs, CSR content, newsletters, and internal materials. Visual coordination and production: visual identity deployment, pre-production management, photo & video shoots, post-production, and asset delivery. Project and marketing material management: conception and monitoring of POS displays, communication materials, digital campaigns (influencer, sponsorship), graphic consistency, and service provider management. Analysis, strategy, and monitoring: campaign performance reviews, strategic recommendations, and in-depth market monitoring.

Visual coordination and production: pre-production management, image & video shoots and post-production, asset delivery, product shot production, and photo retouching. Support conception and consistency: creation of product and brand promotional materials, monitoring of graphic consistency. Press relations and product logistics: daily interface with the press office, management of shipments, product loans for press, shoots, and celebrities, inventory, and returns tracking. Media monitoring and analysis: monitoring of press publications and coverage, contribution to reports and reviews.

Digital campaign management and monitoring: operational monitoring for luxury brands, reporting, and coordination between editorial, sales, and technical teams. Project and special operations management: management of marketing and artistic operations, advertiser prospecting, and loyalty building. Analysis and recommendations: preparation of campaign reviews, client reporting, analyses, and strategic recommendations. Sales and administrative support: updating and graphic creation of sales tools (presentations, media kits) and administrative monitoring of advertising contracts.