About Laurine
- Creation and management of PR campaigns.
- Drafting press releases, managing media relations and influencer partnerships.
- Organizing interviews, reports, and press conferences.
- Media training and public speaking coaching.
- Development of your brand platform: messaging, narrative.
- Creation of engaging content: op-eds, newsletters, articles, and visual materials.
- Design and management of multi-channel plans: PR, influence, digital, employer branding.
- Digital strategy: audit, community management.
- Project management: briefing, creation, team coordination, and follow-up.
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Zeno GroupAccount ManagerJanuary 2021 - January 2025 (4 years)Paris, France
- **Corporate Strategies**: PR, influence, digital, employer branding, media training, events.
- **Multi-client**: Management of 4-8 simultaneous projects. France and international. 80% retention with contract renewals.
- **Content Creation**: Press content, op-eds, brochures, infographics, videos, web, and digital materials.
- Digital expertise and social listening
- Launch and management of an employer branding audit offering.
- **Management**: Team of 3 to 6 people, coordination, and mentoring.
- **Client References**: Vertex, Great Place To Work, Hyatt, Coca-Cola, LinkedIn, The Social Hub, Têtu, Ascom, First Finance, Ivanti.
- SciencesPo ToulouseCommunity ManagerSeptember 2019 - September 2020 (1 year)Toulouse, France
- **Social Media**: Management of Facebook and Instagram accounts.
- **Editorial Strategy**: Creation of the editorial calendar. Implementation of monitoring tools (Hootsuite, Trello).
- **Community Engagement**: Coordination between the communication department and student associations.
- **Event Coverage**: Covering events, trade shows, and conferences.
- HopscotchJunior PR ConsultantAugust 2018 - December 2018 (4 months)Paris, France
- **Media Relations**: Handling press inquiries, interviews, and reports.
- **PR Content**: Press releases, media alerts, newsletters, and briefing notes.
- **Strategic Monitoring**: Analysis of client ecosystems and media opportunities.
- **Client References**: LEGO, Burger King, Institut Curie, Xiaomi, PWC, Secours Catholique.
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Education
- Master 2: Communication and Media StudiesSciences Po Toulouse,2021Master 2 : Étude de la communication et des médias