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Laurie WeillLW

Laurie Weill

Brand Design | Visual Identity | Web Design

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurie

You have decided to participate in the energy transition by building a solid solution. But your image does not reflect your progress.

You have to compensate with your communication, your sales cycles are lengthening, you are not getting known, not convincing.

The problem is not with your solution, but likely with the perception of you.

For the founders of the energy transition (energy SaaS, energy efficiency, storage, climate deeptech…), the gap between the level of expertise and the image can be a real obstacle: difficult first contact, legitimacy to rebuild at each meeting, difficulty identifying in the market…

I support founders at a time when their image becomes a real development lever.

To build a clear and coherent image, three steps:

→ Strategy: we clarify positioning, messaging, and target audience to start from a solid and relevant foundation

→ Visual Identity: we establish a clear visual framework to be credible and coherent regardless of the point of contact

→ Deployment: we design the most strategic touchpoints for you: website, pitch deck, social media…

Do you feel like your image is holding you back?

Send me a message to identify what's blocking.

✦ laurieweill.webflow.io
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • AFNOR
    Brand Designer
    CONSULTING AND AUDITS
    September 2024 - Today (1 year and 10 months)
    Paris, France
    I have been supporting AFNOR's graphic design studio in its projects for several years. I collaborate exclusively with the Group Communication department.

    Creation of print materials, event materials, identity design, digital campaigns, web assets, social media, partial brand guidelines...
    Graphic Design Web Design Visual Identity Communication Materials Branding
  • Bah Oui Studio
    Co-founder | Art Director & Graphic Designer
    ENVIRONMENTAL
    September 2023 - July 2025 (1 year and 10 months)
    Courbevoie, France
    Bah Oui Studio supports brands in developing sustainable and responsible graphic universes.

    The goal: more inclusive, fairer, and more ecological communication, with complete transparency.

    Services: Branding - Web Design - Digital and Print Design - Social Media - Consulting in eco-design and accessibility
    Branding Web Design Graphic Design Art Direction Social Media
  • Allianz Partners
    Brand Designer
    BANKING AND INSURANCE
    June 2023 - Today (3 years and 1 month)
    Paris, France
    I have been supporting Allianz Partners in its communication projects for several years.

    I work with various communication departments in Europe (mainly France and Germany) on diverse topics (internal communication, events, internal strategy...)

    Creation of print and digital materials, consulting, identity design...
    Visual Identity Logo & Identity Communication Materials Web Design Social Media

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Education

  • Master Global Design, Research and Innovation - Graphic Design Specialization
    École de Condé
    2019
  • Master UX Design & Digital Project Management
    Sup de Pub
    2022

Skill set

Categories