Laurie Terrasa

Retail expert with 12 years of experience combining strategy consulting and management, corporate strategy, and store and operations management. Excellent managerial skills, P&L management, team management, and expertise in customer experience and digital topics.

Launch of Scan & Go (in-store mobile scanning and payment) in 10 stores and improvement of customer satisfaction (+3 pts)

Definition of the strategy and launch of the 1-hour e-commerce delivery service

Definition of the revenue growth strategy for advertising on the e-commerce site (x10)

Management of several supermarkets up to 20M euros in annual revenue and 80 employees

Store performance management and team management including dismissal, recruitment, and promotion

Definition and launch of a premium strategy

Improvement of operational processes: inventory management, stockouts, production planning, and food hygiene

Improvement of customer satisfaction (+10 pts), sales growth (+5%), and reduction of breakage rate (-2%)

Management of the group's customer transformation: satisfaction survey, call center processes, management reports, and performance indicators

Definition of product, price, and marketing store strategy against a new competitor

Definition, prioritization, and implementation of the Fruit and Vegetable category strategy ($10 Billion in annual revenue)

Creation of an assortment review methodology, supervision of 3 senior analysts

Launch of in-store satisfaction survey on product quality

Definition of a new store concept and launch of a pilot with a new customer experience

Management of a due diligence with market study, product/customer strategy, competition, business model, operational review, and financial modeling

Definition of the overall digital strategy with benchmarking, opportunity assessment, and customer segmentation

Launch of an enterprise social network