Freelancer profile translated to English.
Back to original languageAbout Laurie
For over 6 years, I have been assisting B2B and B2C companies in structuring and developing their digital visibility, brand image, and online credibility. I act as a senior consultant, with a strategic, operational, and results-oriented approach.
I regularly work in the construction sector as well as with major international groups in the healthcare sector, facing significant challenges in brand consistency, content governance, and digital performance. I work on various CMS ecosystems, including Adobe Experience Manager (AEM), as well as WordPress and other CMS, which allows me to adapt my recommendations to both complex structures and more agile organizations.
My expertise covers digital communication strategy, SEO and GEO / AEO, structuring high-performing content, and social media strategy (LinkedIn, Instagram, TikTok). Content is always designed to be visible, useful, and durable, in line with current search behaviors and platform evolutions.
I don't do "digital for digital's sake." I build clear, coherent, and effective systems, directly linked to your business objectives. I know how to take a high-level view, challenge choices when necessary, while remaining very concrete in execution.
My positioning is intentionally hybrid: a senior consultant capable of driving strategy, but also deploying it. I integrate easily into your teams, working closely with marketing, product, or technical teams.
Curious and connected to web trends and usage, I ensure that your digital presence remains current, credible, and aligned with what truly works today, not what worked yesterday!
Available for one-off projects or long-term support.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 15km)
Experience
- EY ADVISORY - Secteur Public
On Malt
Graphic design of a newsletterJanuary 2024 - January 2024Graphic design of a newsletter (content highlighting, content summaries creation,...) for one of their clients. - Forma Pro FranceTrainerEDUCATION AND E-LEARNINGJanuary 2022 - January 2024 (2 years)Trainer for Forma Pro Lyon for business creators or small SMEs on e-reputation, brand image, website creation, and social media.
- My Chic RésidenceCommunications ManagerLUXURY GOODSAugust 2023 - Today (2 years and 11 months)Lyon, FranceStrategy Audit + creation of a new communication strategy:- Social Media / Influence:Development of social media: More reels, more ideas + creation of a TikTok account + management of influencer campaigns / social media ads.- Communications Intern:Assistance and collaboration with the new intern.- Creation of new blog post themes.- SEO/SEA:Publication of new articles + creation of potential AdWords campaigns.- Development of digital ads for service providers:Idea for developing My Chic Residence's paid services for clients.- Event organization and management:Event organization: partnerships, service providers, communications, visual creation...
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Education
- Master's Degree - Manager of Strategic and Digital CommunicationSup’de Com Lyon2016Mes études en alternance m'ont permise de comprendre tout type d'entreprises, d'être au fait des dernières tendances en ayant une veille poussée, de devenir autonome et de mettre en pratique toutes les cours en digital / com 360 et évènementiel en condition réelle.