Lauri Enckell

Fractional CMO for ambitious DTC and e-commerce brands — I've scaled brands from €1M to €15M ARR and driven 1,100% revenue growth as an embedded marketing leader.

I have led brand and growth work for DTC and e-commerce companies across Europe, working hands-on from strategy to execution. As founding Head of Brand at Smartfood and Foodello, I built the full brand function from zero, including brand systems, content engines, creative production, and performance collaboration. I helped scale the business from one million to fifteen million in annual revenue across multiple markets.

My work sits at the intersection of brand, performance, and conversion. I design Shopify experiences, run CRO programs, build lifecycle and subscription strategies, and align creative with paid media to improve conversion, retention, and LTV. At Inspiriko, I led DTC growth initiatives focused on CRO and lifecycle, doubling LTV through a subscriber-first strategy and driving consistent month-over-month growth.

I am highly hands-on. I have directed large campaigns including TV, built and managed in-house teams of designers, copywriters, producers, and motion artists, and coordinated large freelance networks for high-volume creative production. I am comfortable owning the full funnel, from acquisition creative and landing pages to email, SMS, and post-purchase experience.

I also build systems. I created my own SaaS tool, brands.menu, to manage brand systems and content workflows using AI. This sharpened my technical skills and allows me to design scalable marketing operations that move fast without losing quality.

I work best with ambitious e-commerce brands that want clarity, speed, and measurable growth. I focus on practical execution, clean structure, and results.