Freelancer profile translated to English.

Description

For over 12 years, I have worked in communication, change management, and content strategy within a large group, supporting complex projects, organizational transformations, and employee engagement challenges.

In parallel, I developed my professional photography business, specializing in people, emotion, and visual storytelling.

Today, I support companies, freelancers, and brands in an area I know well: visibility.

My approach is twofold:

— Develop a coherent communication strategy

— Produce authentic, engaging, and effective content

Specifically, I am involved in:

• Editorial and social media strategy

• Community management

• Content creation (photo, short video, storytelling)

• Personal branding

• Corporate, professional, and employer branding photoshoots

• Internal communication and change management support

My strength? Bridging the gap between strategic vision and concrete production.

Because good content without strategy is useless.

And good strategy without embodiment often remains an unused concept.

Website: Instagram: @laurie_galache

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Laurie Galache Photographie
Photographer
SOCIAL NETWORKS
January 2024 - Today (2 years and 7 months)
Toulouse, France
Professional photographer – branding, family & corporate

Creation of photographic content with high emotional and strategic value for individuals and businesses.

Services:

• Personal branding sessions for entrepreneurs
• Professional portraits and social media content
• Professional reportages and business promotion
• Event photography
• Art direction and brand image support
• Creation of image banks for websites and digital communication

Approach:

My specialty is translating an identity, expertise, or story into authentic, coherent, and impactful images.

Skills used:
Corporate photography • Brand photography • Visual storytelling • Personal branding • Art direction • Content creation
Corporate photography Company photography Food photography Corporate photography Real estate photography
HelloJulianna
Creation and sale of a Canva template pack on Etsy
SOCIAL NETWORKS
August 2025 - Today (1 year)
Toulouse, France
Digital product & brand content creation

Design and commercialization of a customizable Instagram template pack for entrepreneurs and content creators.

Tasks:

• Design of social media templates aimed at improving visual consistency and brand impact
• Work on art direction, visual harmony, and graphic identity
• Structuring the product offering and optimizing the sales funnel on Etsy
• Creation of marketing visuals and writing of presentation content
• Development of product storytelling to enhance commercial appeal

Skills used:
Branding • Art direction • Content design • Social media • Canva • Visual storytelling • Digital marketing
Graphic design Digital communication Content creation Social Media Canva graphic designer
Capgemini Ouest
Communication Manager
CONSULTING AND AUDITS
April 2013 - Today (13 years and 4 months)
Toulouse, France
Communication and change management manager

For over 13 years, I have supported organizational, human, and operational transformations within a large international group.

My responsibilities:

• Development and deployment of internal and external communication strategies
• Change management support for transformation projects with a significant human impact
• Management of communication plans for an entity of 1600 employees
• Creation of editorial and visual content to enhance engagement and message clarity
• Facilitation of internal communities and coordination of group workshops
• Design of communication materials (presentations, communication kits, internal campaigns)
• Development of employer branding initiatives and promotion of internal expertise
• Support for employees in their employability (CVs, professional visibility, posture)

Skills used:
Strategic communication • Storytelling • Change management • Internal communication • Employee engagement • Employer branding • Content creation
Internal communication Change management Employer Branding