Laurie Demoulin Freitas

Clients :

GEAPP (Global Energy Alliance for People and Planet)

Social Media Strategy

Video and photo content creation

Weekly newsletter writing

Working language: English

Work environment: international (US, UK, Africa, Asia)

NATIONAL UNION OF FLORISTS:

Support in creating training for professional florists.

Assignments: field research, definition of marketing and communication strategy to attract clients, co-construction of the social media module

CAMILLE CHOURAQUI / florist:

Objectives for increasing digital visibility (Social Media and e-shop), with a Drive to Store approach.

Assignments: social media strategy, content production, community management, e-shop management

TERRES OLIVE / food:

Objectives for community building on social media around the brand launch, influencer strategy, and online sales development for B2C.

Assignments: social media strategy, content production and interviews, community management.

Podcast / Les Façonniers:

Creation, production, interviews, writing, and editing for my podcast Les Façonniers, launched in January 2024.

- Customer reception in the shop

- Creation of arrangements (bouquets, in vases, arrangements) on order and on request

- Event support, participation in the creation of decorations with fresh, dried, and artificial flowers (Cédric Grolet Opéra, Chaumet, Hotels, weddings, and bar mitzvahs...)

Food Sector Specializing in Home Appliances, Beverages (waters, spirits & food drinks), Confectionery, Chocolate, Petcare:

- Ensuring responses to briefs and their various stages: brief intake, brief qualification, collaboration with teams involved in the process (project, marketing, publisher, traffic...), development of the strategic recommendation (content and media), budgeting, and client presentations;

- Client Retention: Maintaining good commercial relationships and revenue with existing food advertisers;

- Business Development: prospecting for new direct advertisers