Freelancer profile translated to English.
Back to original languageAbout Laurie
Hello, my name is Laurie. I have been working in digital marketing for 5 years.
My specialization: marketing support for professionals in tourism, hospitality, and catering.
For whom?
- BtoC establishments that want a right-hand person to develop their business
- BtoB companies in the tourism and hospitality sector (software, trainers, consultants, service providers...)
What I can do for you:
💡 MARKETING STRATEGY
- Branding & positioning
- Creation of a marketing plan
- Channel selection
- Implementation of tools
- Coordination of involved parties
- Launch and test & learn
💡 DIGITAL AND PHYSICAL COMMUNICATION
- Audit of the existing situation
- Creation of an editorial strategy
- Implementation of an associated editorial calendar
- Launch of communication
- Analysis and recommendations
🛠️ My strengths:
- Real experience in marketing dedicated to tourism and hospitality/catering.
- Good knowledge of industry players, useful for advising you best!
- Focus on practical application: strategy is important but must be quickly tested in the field
- Desire to disseminate skills internally: supervising an apprentice, coaching an employee... I help you prepare the transition so you can be autonomous afterwards.
I would be delighted to chat with you, contact me to discuss your needs.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Laurie CoumétouMarketing Support for Tourism, Hospitality, and Catering ProfessionalsCONSULTING AND AUDITSApril 2021 - Today (5 years and 2 months)La Rochelle, FranceFreelancing in parallel with my salaried job since 2019, I have been fully self-employed since April 2021.
- Talents/China TravelsAccount Director - Tourism MarketingPRESS AND MEDIASeptember 2019 - March 2021 (1 year and 6 months)Paris, Île-de-France, FranceAccount management for a portfolio of clients in tourism marketing:- French destinations- Tourist attractions & French tourism stakeholders- Retail & shopping venuesResponsibilities:- Definition of an acquisition strategy for French and/or international tourists with a focus on ROI- Management of the implementation of proposed strategies- Management of media strategy (Facebook Ads, Display, Native, Youtube Ads, DOOH, street marketing, print advertising... + Chinese Media (Weibo Ads, Wechat Ads, Alipay...)- Consulting and supporting clients in their tourism/tourism media strategic decisions- Negotiations and relationships with service providers, advertising agencies, and partners
- ManiciaFreelance Communications ManagerSOCIAL NETWORKSAugust 2018 - January 2020 (1 year and 5 months)Support for the singer Manicia:- Creation of her communication materials- Implementation & management of social media- Creation and implementation of a content strategy- Launch of a website & updates- Launch of online sales of her music (Imusician)- Execution of a crowdfunding campaign (raised €1000 to help launch the project)- Execution of a communication campaign for the release of her first mini-album (EP)- Assistance in approaching performance venues & media & talent shows
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Education
- Master's in Tourism Management: Tourism MarketingUniversity of Angers, ESTHUA2017Parcours : tourisme chinois - Semestre d'études à Hangzhou en Chine
- Literary preparatory class, Khâgne.Blaise Pascal High School2014
Certifications
- Design Professional WordPress WebsitesWPChef