Freelancer profile translated to English.

Description

Giving momentum to businesses on the move

I help founders and teams refine their brand, structure their communication, and take action with a strategic and creative approach.

My clients: restaurants, hospitality, bars, fashion, decor, design, yoga, gyms, lawyers, banks.

My services:

*Social media & Community management:creation and animation of photo and video content, post management on Instagram, LinkedIn, TikTok.

*Content strategy & storytelling:brand platform, baseline, manifesto, tone of voice, structuring coherent and impactful messages.

*UI & website recommendations:user experience optimization, advice for a clear, effective website aligned with your brand.

*Graphic design:business cards, templates, small logos, graphic guidelines.

*Brand strategy:global support, identity definition, positioning, and consistency across all platforms.

Special offer:

1:1 Audit & Consultation:diagnosis and personalized recommendations, one-off or project-based missions starting from €300.

They trusted me:

Rond Egg Bun Paris (Egg Bun Restaurant)

Amalgam Paris (Cocktail bar, tapas, stand-up comedy in Paris 11th)

Ansam Holding (Swiss group in IT)

Distingo Bank (Bank of the Stellantis Group)

Petit Pan (Children's fashion, baby, decor brand)

Maître de la Forge (Lawyer)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

Nat&Nin
E-commerce and CRM Manager
FASHION AND COSMETICS
October 2024 - February 2025 (4 months)
Paris, France
E-commerce Manager
Strategic recommendations for e-commerce site (UX) (UI)
Trend monitoring and site customer journey improvement
Landing page creation (Shopify)
Figma redesign mock-up
Developer management
Implementation of commercial highlights: Black Friday, Christmas, Pre-orders, January Sales (2024).
Web Design Branding
Petit Pan
Digital Communication and E-commerce Manager
FASHION AND COSMETICS
October 2021 - January 2023 (1 year and 4 months)
Paris, France
→ Branding & Strategy
• Brand rebranding: graphic and editorial charter, social media strategy, marketing strategy, and application of charters across 360° communication channels.
• Development of the new e-commerce site, optimization of the customer journey (UX, UI) and conversions.

→ E-commerce & Digital Marketing
• Management of the online store and B2B (Shopify CMS): creation of the commercial operations calendar, landing pages, UI improvements, SEO product description writing, e-merchandising.
• Implementation and organization of bi-monthly site and merchandising checks, follow-up of corrections.
• Customer database management
• Implementation of automations and targeted sends (HTML) (abandoned cart reminders, at-risk customers, occasional customers, loyal customers).
• Creation and sending of commercial newsletters (4 to 5 per week).

→ Press Relations
• Writing of the brand's press kit and press releases.
• PR meetings with French fashion and decor magazines (Elle Déco, Milk Magazine, Marie Claire Idées).

→ Social Media (SMO) & Acquisition
• Creation of the new social media acquisition strategy
• Creation of visual content and feed
• Creation of the editorial calendar and management of Instagram, Facebook, LinkedIn
• Facebook Ads campaigns

→ Store Communication
Liaison with the Store Manager for window displays according to the commercial calendar.

→ Management of 2 people
• Management of Customer Service (1 person) and evolution of operations with the implementation of an integrated Shopify chatbot application (Inbox), removal of the phone line.
• Management of the communication department (1 person).
Photo Editing Graphic Design Social Networks Web Design
EDF
Communication Officer
ENERGY AND UTILITIES
October 2018 - June 2021 (2 years and 8 months)
Paris, France
Internal communication for the Information Systems Department of the EDF Group. Direct liaison with the CIO to develop communication within the IS sector.

→ Development of communication strategies (communication projects)
• Elaboration of communication plans for the needs of various missions: cybersecurity, data protection, data analysis, etc.
• Execution of internal awareness campaigns on cyber risks for group employees (7 campaigns)
• Creation of the editorial calendar for the CIO's LinkedIn posts and LinkedIn strategy (ambassador training)

→ Management of 3 internal communities (on the intranet) and email communication
• Community management (30K members): editorial calendar for publications, organization of interviews, employee spotlights, expertise topics.
• Content creation

→ Branding
• Creation of a new group CIO charter and templates made available to employees.
• Organization of the CIO's photo shoots, media training.

→ Event Management
• Organization of physical events (500 people per day).
• Organization of online metaverse events.
• Organization of monthly activities for the Department (CIO Coffee on expertise topics and creative activities).

→ Management of the communication department: 2 people.
Social Networks Digital Communication Content Writing