About Laurie
French
Native or bilingual
Experience
- FINE TASTE STUDIOFOUNDER | BRAND STRATEGISTApril 2025 - November 2025 (7 months)Strategic recommendations: brand platform, positioning, 360° communication, content. Audit and 1:1 advice. Community management. Strategic monitoring and analysis. Café Crème, entrepreneur network, prospecting.
- LITTLEBIGCONNECTIONCONTENT MARKETING MANAGER (VIE)May 2024 - November 2024 (6 months)Writing and optimization of SEO articles and performance monitoring (Search Console) + Looker studio KPIs. Definition of the editorial calendar. Creation of inbound materials: white papers, market research.
- PETITPANCOMMUNICATION & E-COMMERCE MANAGERJanuary 2021 - January 2023 (2 years)Rebranding: brand platform, 360° communication. E-commerce site redesign, optimization of the customer journey (UX, UI) and conversions. Art direction for visuals and shooting management. E-commerce site animation for product pages and collections, commercial operations & landing pages, writing SEO product descriptions, e-merchandising. Email marketing, CRM, automations. Social media strategy, Meta Ads campaigns, community management (41k Instagram). Press relations: press releases, press kits for capsules, press meetings. Reporting and KPIs. Management of 2 people.
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Education
- MASTERPANTHÉON-ASSASMASTER
- INSTITUT FRANCAIS DE PRESSE2020