About Laurie
French
Native or bilingual
English
Fluent
Italian
Fluent
Experience
- Christian Dior CouturePaper ArtistLUXURY GOODSJanuary 2018 - February 2020 (2 years and 2 months)Paris, FranceCreation for over two years of all paper decorations for all Dior Jewelry and Watchmaking boutiques worldwide. In close collaboration with visual merchandising departments, design of dresses, foliage, and other decorative elements. Regular animations for Chinese New Year, Fashion Weeks, flagship openings... to energize sales areas and highlight specific products in window displays.
- CourbetArt DirectorLUXURY GOODSMarch 2018 - April 2021 (3 years and 1 month)Paris, FranceWe support the jewelry house Courbet in its communication strategy. We implement visual elements to "educate" consumers about the brand's codes, encourage them to talk about the House, and share specific photos on social media to increase its notoriety. We work on animated decorations (lights, movements) to capture passersby's attention, encourage interaction, and highlight their products to foster impulse buys with sales teams.
- Parfums Christian DiorPaper ArtistLUXURY GOODSMarch 2019 - May 2019 (2 months)Paris, FranceVarious missions within the Perfume House:- Research around the theme of flowers to adorn perfume bottles made entirely of paper art. Creations of irises, jasmines, roses, among others.- Concept for window and sales area decorations for Chinese Valentine's Day, specifically featuring paper lily-of-the-valley.
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Education
- Paris Factory Creative Industries by the ESCP EUROPE Entrepreneurship ChairESCP2013
- Degree in Computer Science, Multimedia CommunicationUniversity Paris 8 and IUT of Montreuil2008