Freelancer profile translated to English.
Back to original languageAbout Laurie
Between Paris and Barcelona.
FR
I was in charge of several blogs and Instagram pages for various universes.
My main references:
- Affinity Petcare, international brand of natural pet food
- Veg.it, a healthy lunchbox company in Barcelona
- Delhaize, one of the largest supermarket chains in Belgium (similar to Carrefour or Monoprix in France)
- Nestlé, in charge of the "Croquons la vie" community blog
I adapt the strategy and content according to each company's objectives.
My strengths:
- Writing articles with an SEO focus
- Community manager on social networks: Facebook and Instagram
- Adaptation and translation of content into French, Spanish, or English
EN
- Copywriter in French, Spanish and English
- Community Manager on Facebook, Instagram
- SEO: Google Keyword Planner, SEM Rush
ES
My services:
- Transforming client objectives and their different divisions into concrete collaborative marketing strategies.
- Management of daily communication with the client.
* Defining objectives with the client, establishing KPIs, and monitoring their evolution with daily monitoring
* Content creation, emailing, and scheduling
* Community management
* Social media management
* Content writing with SEO basics
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- DDB SPAINCOMMUNITY MANAGERSOCIAL NETWORKSMay 2019 - Today (7 years and 1 month)Barcelone, SpainCommunity Manager for AFFINITY PETCARE FRANCE AND SPAINBrands: ULTIMA, TRUE INSTINCT
- Bertelsmann (group)Content ManagerSOCIAL NETWORKSJanuary 2017 - Today (9 years and 5 months)Barcelona, SpainClients: Delhaize, Nestlé, Procter & Gamble, L'Oréal, Affinity Petcare...- Managing and creating content marketing campaigns (Social Media, Blogpost)- Managing and translating multi-content campaigns (French, Spanish, and English)- Ensuring all content is in line with the brand identity and consistent in terms of style, tone of voiceand quality- Helping to create marketing strategies which support and extend marketing initiatives- Making sure the content campaigns meet the objectives of the client- SEO basic understanding: Google Keyword Planner, Answer the Public, SEM RushMeasurement content performance
- TBWAContent ManagerSOCIAL NETWORKSMarch 2015 - September 2017 (2 years and 7 months)Paris, FranceOperational coordination of campaigns (from set up to success):editorial strategyquality control on campaigns’ document,on all communication marketing toolsSocial Media (Facebook and Instagram), Articles, newsletterClients: WWF, Doctors Without Borders, Handicap International, Institut Curie,
Reviews
Pascal
PL INVEST
Reviewed on 5/18/2018
Laurie was very attentive to our problem and she perfectly understood our needs, which she translated excellently into writing.
I recommend Laurie for her seriousness and the quality of her work.
AD
Account deleted
Reviewed on 9/19/2017
Mission accomplished within deadlines and excellent quality of service. Great availability.
Laurie was very involved in the development of our digital communication (community management, content writing for our blog) and through bonus proposals that enlightened us on our strategy.
Recommendations
FU
FU
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Education
- Master of CommunicationUniversity Lille 32014
- Digital Project ManagerLes Gobelins2017