Laurie Balaguer Dos Santos

Competitive intelligence and audit: Analyze competitors' activities and digital marketing strategies to identify opportunities and potential threats to your business. Provide precise recommendations and implement a suitable digital communication strategy.

Content creation: Design quality content for social media, including various formats such as videos, images, carousels, stories, and reels.

Social media management: Plan and publish content on platforms like Facebook, Instagram, LinkedIn, and Pinterest. Develop a tailor-made content strategy aligned with the brand's identity and effectively engaging the target audience.

E-reputation: Manage moderation and respond to comments on social media to preserve the brand's image.

Reporting: Track and analyze monthly performance using key indicators.

Social Media:

Conduct an audit and competitive intelligence: monitor competitors' activities and analyze their digital marketing strategies to identify opportunities and threats that could impact your business. Clear recommendations and implementation of a new digital communication strategy.

Content creation: creation of high-quality content for social media, content formats such as videos, images for posts, carousels, reels, and stories.

Social media management: I handle the planning and publication of content on Facebook, Instagram, LinkedIn, and Pinterest. I work to create a personalized content strategy that reflects the brand's identity and engages the target audience.

E-reputation: responses and moderation of comments on social media.

Reporting: monthly analysis of performance indicators.

Website:

Website creation and management, SEO, blog post writing.

Monthly newsletter writing.

- Production of editorial content for Instagram, posts, reels, and stories

- Writing of content, articles

- Participation in the implementation of mailing campaigns

- Partnership research

- Increase the company's natural referencing on Google

- Development of an engaged community