About Laurie
French
Native or bilingual
Experience
- La nature des petitsFOUNDERE-COMMERCEJanuary 2020 - Today (6 years and 7 months)Lyon, FranceCreation and development of the product offering• - Development of the overall strategy• - Social media and content creation management (@lanaturedespetits)• - E-commerce site and logistics management (SEO, design, ordering...)• - Partnership development (collaborations, influence, products) Administrative and financial management• - Event organization Management of subcontractors (seamstress, illustrator, interns...)
- Lulli sur la toileCRM AND COMMUNICATION COORDINATORFASHION AND COSMETICSFebruary 2020 - June 2021 (1 year and 4 months)Marseille, FranceCoordination of the marketing and communication team (3 people)• - Development of the content and commercial animation plan (social media, blog, newsletters, e-commerce site, SMS, push notifications, partnerships...)Creation of customer acquisition and loyalty campaigns (automated scenarios, contests...)◦ - Performance analysis
- Lulli sur la toileCRM MANAGERFASHION AND COSMETICSFebruary 2018 - January 2020 (1 year and 11 months)Marseille, France• - Development of the commercial animation plan (newsletters, website, SMS, push notifications...)• - Management of the customer database (100,000 profiles - segmentation, collection actions, optimization, GDPR...)Implementation of CRM campaigns (planning, briefs, scheduling, analysis)
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Education
- Master 2 - 360 Digital and E-commerceSUP DE WEB2019Master 2 - 360 digital et ecommerce
- Master 1 in CommunicationISCOM2018Master 1 en communication