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Laurie ArcherLA

Laurie Archer

CRM AND COMMUNICATION CONSULTANT

€500/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurie

I am Laurie, a CRM and communication consultant and founder of a children's brand.
Thanks to my professional experience as a CRM coordinator and my entrepreneurial background, I have been able to implement and analyze numerous automated campaigns and scenarios to optimize customer relationships and generate revenue.

Thus, I will help you build a lasting and personalized customer relationship through an effective CRM strategy so that it becomes a real growth lever for your business.

I will help you to:
- Structure and optimize your customer database
- Manage your monthly campaigns
- Develop your animation plan
- Implement an effective CRM strategy (and more)
- Install and configure your CRM
- Automate your campaigns and scenarios
- Acquire new leads
- Segment your database
- Retain your customers

I can offer you:
- An audit to take stock
- Monthly support for delegation
- Coaching to become autonomous

So I can help you if:
- You have customers and their emails (even a few)
- You are not utilizing this data
- You are not sending email campaigns to your customers or you are sending them without a strategy
- You have a CRM, you send campaigns but you don't have time to manage them
- You have a CRM strategy but you want to optimize it
- You don't have automations
- You are launching and want to invest in CRM
- You don't know what to analyze

I can also assist you with your social media communication to create tailored content.
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • La nature des petits
    FOUNDER
    E-COMMERCE
    January 2020 - Today (6 years and 7 months)
    Lyon, France
    Creation and development of the product offering
    • - Development of the overall strategy
    • - Social media and content creation management (@lanaturedespetits)
    • - E-commerce site and logistics management (SEO, design, ordering...)
    • - Partnership development (collaborations, influence, products) Administrative and financial management
    • - Event organization Management of subcontractors (seamstress, illustrator, interns...)
    Communication Strategy E-commerce Social Media Project Management Business Strategy
  • Lulli sur la toile
    CRM AND COMMUNICATION COORDINATOR
    FASHION AND COSMETICS
    February 2020 - June 2021 (1 year and 4 months)
    Marseille, France
    Coordination of the marketing and communication team (3 people)
    • - Development of the content and commercial animation plan (social media, blog, newsletters, e-commerce site, SMS, push notifications, partnerships...)
    Creation of customer acquisition and loyalty campaigns (automated scenarios, contests...)
    ◦ - Performance analysis
    CRM E-commerce Marketing Campaigns Database Lead Acquisition
  • Lulli sur la toile
    CRM MANAGER
    FASHION AND COSMETICS
    February 2018 - January 2020 (1 year and 11 months)
    Marseille, France
    • - Development of the commercial animation plan (newsletters, website, SMS, push notifications...)
    • - Management of the customer database (100,000 profiles - segmentation, collection actions, optimization, GDPR...)
    Implementation of CRM campaigns (planning, briefs, scheduling, analysis)
    CRM Data Analysis Lead Acquisition Customer Loyalty Campaign Management

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Education

  • Master 2 - 360 Digital and E-commerce
    SUP DE WEB
    2019
    Master 2 - 360 digital et ecommerce
  • Master 1 in Communication
    ISCOM
    2018
    Master 1 en communication

Skill set

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