About Laurie
- Brand strategy and identity (Brand positioning & strategy, Branding & art direction, Graphic charter & visual system)
- Print & digital communication (Advertising, posters, flyers, etc., Packaging & product (websites & applications)
- Social media (Photography & video editing, Creation of digital content and advertisements, Account management)
French
Native or bilingual
English
Native or bilingual
Experience
- Lab StudioArt Director: Branding & Visual CommunicationARTS AND CRAFTSNovember 2024 - Today (1 year and 7 months)Paris, FranceAs a freelancer, I assist companies in designing and deploying their brand identity. My expertise is based on a global approach, from art direction to visual production. Accustomed to managing projects autonomously, I develop coherent, sensitive visual universes adapted to each brand's challenges, with particular attention to execution quality and image consistency.
- FDNUHead of Graphic Design DepartmentPRESS AND MEDIAMay 2025 - Today (1 year and 1 month)Paris, FranceAs Head of the Graphic Design Department, I manage the visual strategy and guide creative teams in the development and deployment of communication materials. I ensure project coordination, task allocation, and the maintenance of a consistent visual identity across all print and digital productions, in line with the organization's various objectives.
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Education
- Master in Art Direction and Digital DesignESP (Superior School of Advertising)2023