Laurianne S.

I am a social media strategy consultant, specializing in the analysis and optimization of brands' presence on Instagram and TikTok.

I support companies that wish to take a step back from their digital communication and structure a clear, coherent, and effective social media strategy.

Many brands publish regularly on social networks, but without a real strategic vision: content follows one another, formats multiply, but results remain difficult to measure...

My role is to provide an external and strategic perspective to analyze the current situation and identify areas for improvement.

What I can offer you:

I mainly intervene to carry out strategic audits of social media accounts, in order to:

• analyze the current social media strategy

• identify blocking points and inconsistencies

• clarify positioning and messages

• optimize content strategy

• define priorities for concrete actions

Each mission concludes with operational recommendations and a strategic discussion to prioritize next steps.

Types of projects I work on:

• Instagram strategic audit

• TikTok strategic audit

• Social media strategy analysis

• Clarification of digital positioning

• Structuring content strategy

• Social media editorial recommendations

My method:

My approach is deliberately strategic and analytical.

I do not act as a community manager or executor, but as a consultant, to help companies to:

• take a step back from their communication

• structure a coherent strategy

• make better editorial decisions

If you wish to clarify your social media strategy or audit your Instagram and/or TikTok accounts, I would be delighted to discuss it with you!