Freelancer profile translated to English.
Back to original languageAbout Laurianne
Creative and strategic, I design engaging and relevant content while driving performance: editorial planning, KPI analysis, campaign optimization, and community management.
Through my experiences in companies and as a freelancer, I have supported various brands: Onatera, HomeExchange, TALKA Decor, as well as in the travel sector (Atypique Voyage, Voyage Pirates) in Europe and internationally.
My expertise covers:
- Social media & digital marketing strategy: Instagram, TikTok, LinkedIn, Pinterest, YouTube
- Multichannel content creation: photo, video, Premiere Pro editing, podcast editing, storytelling, social media visuals
- Graphic design: Photoshop, Illustrator, InDesign, After Effects
- Project management & performance analysis: KPI tracking, optimization, competitive intelligence
🚀 I am available to support you on your projects, big or small, and transform your digital presence into impactful and memorable content.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Voyages PiratesContent Marketing ManagerTRAVEL AND TOURISMDecember 2024 - Today (1 year and 8 months)Berlin, Germany
- Selection and creation of travel offers and commercial partnerships
- and white label (e.g., Trivago), performance monitoring
- Definition and deployment of editorial strategy, creation of
- SEO and multichannel content (offers, editorials, photo & video)
- "Social media first" deployment: distribution across all channels
- marketing in collaboration with the social media team
- Analysis of performance (sales, traffic, KPIs) and continuous optimization
- Atypique VoyagesDigital Marketing ManagerTRAVEL AND TOURISMSeptember 2023 - February 2026 (2 years and 5 months)Sri Lanka, Sri Lanka- Design, build, and maintain social media presence (+100% in 1 year).- Measure and report performance of all digital marketing campaigns and assess against goals. Create Ads campaigns.- Manage the communication team, collaborate with internal teams to create landing pages and optimize user experience.- Content creation, photo shoots, video editing.
- TALKA DECORDigital Communication and Social Media SpecialistARTS AND CRAFTSSeptember 2022 - September 2023 (1 year)Marseille, FranceSocial Media:- Ads Advertising- Content creation: photography and retouching, video capture and editing- Implementation of a defined social media and editorial strategy- Community Management- Influencer monitoring and partnership management- Main social media platforms used: Pinterest, Linkedin, InstagramWebmaster:- SEO project monitoring- Website management- Participation in website performance improvement- Website and product page animation
Reviews
Recommendations
FU
JB
+1
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Education
- LICENSE Information CommunicationAix-Marseille University2016- Médias et mondialisation - Economie des médias - Journalisme - Stratégies et création de publicité - Pratique d'écriture - Design éditorial - Réseaux sociaux et médiations - Stratégie de communication - Droit des médias et de la communication
- BACHELOR Graphic DesignIntuit Lab2018- Conception graphique et méthodologie - Typographie - Mise en page - Infographie - Image de marque - Photographie - Illustration - Dessin de modèle vivant - Storyboard - Gestion des réseaux & du Web - Culture numérique