Freelancer profile translated to English.

Description

Passionate about digital innovation and customer experience, I have +9 years of experience in E-commerce which has given me a 360° view of the keys to success (result-oriented on objectives and customer satisfaction) in different sectors.

With this versatile experience, I would be delighted to assist you with various e-commerce & digital project management issues.

Here are examples of actions I master:

** CUSTOMER EXPERIENCE

> evaluation and analysis of data to understand the behaviors of your visitors/customers

> identify and recommend improvements and corrective actions that will allow you to optimize performance and/or detect points of friction that can degrade the user experience in the journey

> Product Owner - coordinate your feature deployment projects: framing, definition of key KPIs according to business needs, prioritization, specification, planning, creation/validation of acceptance cases - backlog management and exchanges with developers/testers - communication, delivery monitoring

> creation of journeys (mockups, experience board, workflow/journey - Figma, Adobe)

These analyses can be enriched with complete and international benchmark studies as well as qualitative (round tables) and quantitative customer studies.

Objective (examples to adapt to your need): increase your click, conversion and turnover indicators.

** MARKETING

Depending on your objectives and your strategy, construction of a marketing plan to meet your E-commerce needs/ Key KPIs (360°): commercial animation plan, merchandising or traffic acquisition.

** SEO

Audit of your performance to build an optimization plan in accordance with your strategy and your objectives.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Carrefour One
Epic Owner (Project manager in Agile organization) - Omnichannel customer experience
RETAIL (LARGE RETAILERS)
May 2021 - Today (5 years and 1 month)
Management of an Epic: large-scale project (build) that intervenes transversely on different technical teams (10 technical bricks impacted)
Several projects: digitization of personalized promotion (via the loyalty card), centralization and optimization of personalized promotion online, creation of an omnichannel journey (prepare your visit to the store), digitization of vignette operations (web, app and terminals in store).

** Alignment of the vision with business objectives and customer expectations

** Brief and coordination Experience design (web and app) with UX/UI

** Functional and technical coordination: structuring and animating project framing, defining the functional and technical architecture (Front and Back)

** Transverse piloting in a common framework

** Preparation and animation of governance instances (Copil, Coprojet)

** Monitoring of Delivery and performance
Project management Web project management Technical project management Google Analytics UX Content Square Qualitative studies Benchmark User Experience Design
Microsoft Corp
Ecommerce Marketing Manager France
TECH
December 2017 - April 2021 (3 years and 4 months)
Issy-les-Moulineaux, France
Defining local cross-categories marketing plans (high-end PCs, gaming and software)
Full international position (EMEA/ WW) - France management being fully integrated to the EMEA region

▪ Coordinating on-site execution of all key promotional tactics and launch campaigns
(local GTM) on Microsoft Store France to ensure a compelling experience cosistent
with our mission, brands and audience
▪ Defining and collaborate with FR and EMEA to ensure an outstanding execution of paid and non-paid traffic acquisition tactics including SEO, CRM, Paid media and
remarketing campaigns and local partnerships (Showroomprivé, Paypal). Drive of
affiliation approach, contents and messaging for affiliate teams planning
▪ Analyzing site and sales data to optimize execution and ensure achievement of
business performance KPIs (traffic, conversion, revenue, margin)
▪ Building daily, weekly, monthly reporting to leadership team
E-commerce E-commerce strategy Webmarketing Traffic acquisition Web analytics Business analysis Adobe Analytics e-merchandising

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Master Programme Grande Ecole - spécialité Marketing
Toulouse Business School
2016

Leading Safe® 5.1 - Thriving in the Digital Age with Business Agility
Scaled Agile
2021
https://scaledagile.com/training/leading-safe/

Laurianne Anemiche-Devoir

Marketing & Project Management | E-commerce

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