Freelancer profile translated to English.
Back to original languageAbout Laurianne
I design and develop WordPress sites for freelancers, businesses, and project leaders who want to build a clear, credible, and lasting online presence.
My work is not just about "making a website," but about structuring a coherent digital ecosystem: messages, user journeys, SEO visibility, and communication tools.
I mainly focus on:
- creation and redesign of WordPress sites,
- webmastering and maintenance,
- content strategy and SEO,
- conversion landing pages,
- newsletters and email marketing,
- structuring digital communication.
My approach prioritizes simplicity, readability, and realistic solutions adapted to the real needs of the project.
My initial background in nutrition-health and my experience in healthcare have also instilled in me a particular attention to the quality of information, pedagogy, and human experience.
Areas of expertise: health, architecture, heritage, tourism, crafts, and service activities.
French
Native or bilingual
Can work on-site
Le Creusot (up to 10km)
Experience
- MB Guillet AvocatShowcase Website CreationLEGALMarch 2026 - March 2026Quick need for an online presence for a law firm, with a sober, credible, and professional image. The graphic charter was provided by the client.Intervention:Design and development of the WordPress siteStructuring a clear and uncluttered one-page showcaseGoing live within 7 daysResult:A simple and effective online presence, allowing the presentation of the activity and reinforcing the firm's credibility.
- Whisky NodensOnline Store and Brand IdentityAGRICULTUREJuly 2025 - August 2025 (1 month)Launch of a committed whisky brand, with the need to structure a differentiating, coherent, and engaging online presence.Intervention:- Art direction (coordination of service providers, decision-making)- Design and development of the WordPress site (online store)- Setting up a newsletter- Setting up transactional emails (online order, newsletter subscription, promo code)Result:- A clear and structured site, facilitating the understanding of the project and the enhancement of products.- A coherent and engaging online identity, serving the brand's development.
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Education
- Growth HackerRocket School LyonFormation : funnel AARRR et stratégie marketing. Alternance d'un an chez une marketplace de réservation d'hôtel : audit et plan d'action SEO, rédaction SEO, webdesign (Figma, Wordpress), campagnes d'acquisition Google Ads et Meta Ads (paramétrage et design), enrichissement de base de données mailing b2b, séquences cold-mailing, newsletters via Brevo (ex Send In Blue).