Freelancer profile translated to English.
Back to original languageAbout Lauriane
President and Founder of La Louve and Partners, a small agency in Paris and Nantes (we are 5 people) specializing in influence strategies, content creation for social networks, and digital strategies. I have been working in communication, advertising, and influencer marketing since 2013.
References: NETFLIX, TRANSAVIA, L'OREAL LUXE, GARNIER, YSL BEAUTE, CUISINELLA, WATTWILLER, CELIO, REDSKINS, SWISS AIR, TOTAL, BELVEDERE, ACTION CONTRE LA FAIM, CLASSCROUTE, TRANSAVIA, AUCHAN, LIDL, MACIF, GRANOLA., ...
I help brands imagine fresh, authentic, and inspiring content. This support ranges from developing influence strategy to identifying key influencers and talents, defining the right brand content strategy to adopt, and implementing creative projects and monitoring digital and social media campaigns.
- Influence Strategy (product launch, press trip, event, brand awareness, ...),
selection of French and international influencers and talents (very good networks in Spain, Germany, and the USA) across all sectors (lifestyle, fashion, luxury, mom, travel, food influencers...) Instagram, YouTube, and Artists (paper artists, pastry chefs, street artists, painters, illustrators...)
English
Fluent
Spanish
Native or bilingual
Chinese
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Havas Media FranceMEDIA ADVISORBANKING AND INSURANCESeptember 2013 - June 2014 (10 months)Puteaux, FranceHavas Media is a media agency within the Havas group.I worked on the SOFINCO, BforBank, L'EQUIPE, PAGES JAUNES, and LCL accounts.- Client Relations: taking briefs, presenting media campaigns, implementing media campaigns.- Coordination between media planning, the client, and creative agencies.- Monitoring media campaigns, managing unforeseen issues.- Media competition analysis.- Monitoring advertising investments.- Tracking billing
- My Little ParisADVERTISING MANAGERPRESS AND MEDIAJuly 2014 - December 2014 (6 months)Paris, FranceIn charge of advertising campaigns on My Little Paris and its various digital media and platforms (websites + mobile app), sales, and follow-up.Accompanying advertisers in creating innovative advertising formats based on brand content.Media planning recommendations.Participation in the creative conception of campaigns.Conducting competitive intelligence.Developing influence strategies.Managing client relationships with media agencies - particularly HAVAS and CARAT.
- IL ETAIT UNE PUBCO-FOUNDER AND CEOPRESS AND MEDIAJanuary 2015 - January 2017 (2 years)Paris, FranceBusiness owner, specifically in charge of developing the internal ad sales department and establishing a long-term vision for the media. I implement campaigns in brand content and partnerships on Etait Une Pub and its various digital platforms. I also supported advertisers and agencies daily in creating white-label content.IEUP.fr had an average of 5 million page views each month by over 600,000 internet users.
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Education
- MASTER IN INTERNATIONAL MANAGEMENTKEDGE BUSINESS SCHOOL BORDEAUX2013Master thesis : New challenge of Social TV
- MASTER IN BUSINESS ADMINISTRATIONHuazhong University of Science and Technology2012MENTION EXCELLENT