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Lauriane PotinLP

Lauriane Potin

Content Manager and SEO Web Writer

€400/day
9 projects
Paris 11e Arrondissement, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lauriane

Content Manager in a startup since 2018, now a freelancer, I would be delighted to assist you with all your content projects. I can:
- write your SEO-optimized content according to relevant semantic cocoons (blog articles, white papers, testimonials and interviews, informative brochures...)
- perform a semantic analysis of your sector and establish the corresponding content plan in B2B and B2C
- publish your articles online
- improve existing content (SEO takeover, verification and updating of information, content harmonization)
- write any other necessary documents: automated emails, landing pages, white papers, etc.

I have worked in various sectors (classical music, real estate, insurance, business productivity, non-profit, education...) and can quickly grasp a subject. This is what interests me in this profession: the variety of subjects I can cover and delve into!

I am also capable of working quickly and can respond to your requests within more than 48 hours (24 hours depending on the project size).

Looking forward to working with you!
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris 11e Arrondissement (up to 50km)

Experience

  • MonProjetSup
    Content Quality Manager
    EDUCATION AND E-LEARNING
    March 2024 - Today (2 years and 3 months)
    Content Quality Manager for this post-baccalaureate guidance project for high school students, my responsibilities include:
    - ensuring the relevance of displayed content (text quality, information accuracy, external link quality, etc.)
    - writing an editorial charter to ensure content consistency
    - refining and testing content in agreement with the UX/UI team
    - writing the catchy texts for the 500 courses presented on the platform
    - working with our partners to present clear content and smooth access to information
    Copywriting Editorial Charter Quality Management Partner Management
  • CCFD-TERRE SOLIDAIRE
    Content Manager
    CIVIC AND SOCIAL ORGANIZATIONS
    February 2023 - February 2024 (1 year)
    Support following the website redesign:
    - Content performance audit
    - Creation of a content plan on various themes to optimize performance
    - Article takeover, page writing, according to SEO best practices
    Web Writing SEO Writing Content Writing SEO Web Writing
  • Alan
    Writer
    BANKING AND INSURANCE
    February 2023 - August 2023 (6 months)
    Paris, France
    Writing of over 70 articles on the subject of well-being at work, at a rate of 15 articles per month, based on a brief including the keyword and a general outline of the article.
    Web Writing SEO Writing Research Skills

Recommendations

MF
ML
JS
+1
Mélissa Fernandez and 3 other people have recommended Lauriane

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Education

  • Master of Public Affairs, specialization in Culture
    Sciences Po Paris
    2017
    - 2 années à Paris avec un cursus généraliste : histoire, économie, sociologie, littérature, droit, relations internationales... - Année de licence à Berlin en échange avec la Humboldt Universität - Master à Paris en Affaires Publiques spécialisation culture : droit public, finances publiques, économie et droit de la culture, marketing

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